CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. strategy elitesem merger acquisition cpcstrategy agency design marketing advertising ecommerce

CPC 100

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. And now everybody is laying into in-stream advertising.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Pubcon 2010 Here We Come!

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Tags: Advertising & PR Events Pubcon Social Media Video Advertising affiliate marketing analytics Branding Link building PR pubcon Search SEM SEO

SEM 54

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. Your tech needs to add value to content producers, the audience and advertisers.

SEM 375

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Wednesday, February 1, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

DOMAINfest Global

SoCal Tech Calendar

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. Tuesday, January 31, 2012 -- DOMAINfest Global. DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 109

5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Again, the growth hacker owns this component of product, user experience, and marketing.

Hulu 113

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Users participate by performing tasks, taking surveys or watching advertiser videos.

SEM 312

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual. Market Structure.

SEO 235

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. If you benefit from true word-of-mouth marketing, consider yourself lucky.

Custom 186

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. they can build teams that really focus on building & marketing great products.

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI.

SEM 265

Interview with Billy Fried, Kijubi

socalTECH

I was in advertising and marketing, working in Newport Beach on the Mazda account. Billy Fried: We first tested it in California, which was our launch market a year and a half ago. The idea was to have tent poles up in the most important leisure markets. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

SEM 142