Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity.

SEM 95

SEM Search Engine Optimization Blogging Startup 95

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI.

Pricing 256

Pricing Sites Marketing Oversee.net 256

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. I was in advertising and marketing, working in Newport Beach on the Mazda account. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. they can build teams that really focus on building & marketing great products.

Competition 350

Competition Idealab Product Ideas 350