socalTECH

AUGUST 13, 2018

Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year. Financial impact of the win was not announced.

Santa Monica 113

Santa Monica Social Media Media Advertising 113

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. The half day format for the event is designed to serve today's ultra busy top executives; Presidents, CEO's, CMO's, EVP's, and Directors.

Media 100

Media SoCalTech Advertising Mobile 100

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

SoCal Tech Calendar

FEBRUARY 17, 2011

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. 100 discount for socalTECH readers use code SCTECH.

Media 100

Media SoCalTech Advertising Platform 100

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

MAY 17, 2019

West Hollywood-based LiveXLive Media , which both produces live music content as well as owns the Slacker music streaming app, has rolled out a new, combined app which combines both livestreaming of music festivals, as well as ther personalized radio stations provided by Slacker. READ MORE>>.

West Hollywood 113

West Hollywood Hollywood Content Demand 113

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- Media Leaders LA, Networking Event. Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

SoCal Tech Calendar

AUGUST 12, 2010

Wednesday, August 18, 2010 -- Media Leaders LA. Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. See [link] (more).

Media 100

Media Advertising Marketing Technology 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. We looked at our competitors, and we saw that one was a well known, Fortune 500 company, which is selling media players that connect with displays. That''s ridiculous. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

SoCal Tech Calendar

DECEMBER 2, 2009

Tuesday, December 8, 2009 -- Media Leaders Fundraiser. Bring your business cards to take part in a cutting edge junction of leaders in PR, media, marketing, advertising and tech while discussing current events and new ideas. See [link] (more).

Media 100

Media Advertising Ideas Marketing 100

SoCal Tech Calendar

AUGUST 25, 2009

Wednesday, August 26, 2009 -- Media Leaders networking event. Join us as we forget about the state of the economy and enjoy beach weather while mingling with the south bay's hippest professionals in marketing, advertising, tech and media. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

JANUARY 24, 2018

According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113

Marketing Social Media San Diego Advertising 113

SoCal Tech Calendar

JULY 23, 2009

Wednesday, July 29, 2009 -- Media Leaders. Bring your business cards to take part in a cutting edge junction of leaders in PR, media, marketing, advertising and tech while discussing current events and new ideas. See [link] (more).

Media 100

Media Advertising Ideas Marketing 100

SoCal Tech Calendar

APRIL 6, 2010

Thursday, April 8, 2010 -- New Media Vault. The New Media Vault is the East Sides first New Media Networking Event.

Media 100

Media Advertising Los Angeles Networking 100

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers. Market solutions as an experience or an event.

Custom 168

Custom Customer Marketing Social Media 168

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

Social Media 120

Social Media Newsletter Advertising Media 120

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. Sta Media actually boasts a U.S. Native Ads. StreamSpread.

Advertising 40

Advertising Platform Venture Capital Content 40

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Our main show focuses on current events, news, politics, and pop culture. Cenk Uygur: We do news coverage, and dominate the field online.

Media 196

Media News Startup Technical Review 196

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. Needless to say, very little of it was easy.

Media 70

Media News Organization Content 70

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.

Advertising 86

Advertising Platform Report Technology 86

Tech Zulu Event

SEPTEMBER 26, 2013

Tonight at 7pm TechZulu is excited to bring you all the action LIVE from the sold out Social Media Week LA panel, “How Brands With a History Use Social Media to Tell Their Story” Some of the most successful brands to date are ones that have a history and a story. Kyle Maurer Global Director – Social Media Guess?

Social Media 93

Social Media Media Advertising Marketing 93

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. 3. How to promote your advertising or public relations agency to potential clients using social media.

Social Media 107

Social Media Media Case Study Study 107

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Web 167

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. SMWLA offers 90% of the events for FREE! However individual event registration is required and you will have to check in upon arrival.

Social Media 92

Social Media Los Angeles Media Angel 92

SoCal Tech Calendar

JUNE 16, 2009

Monday, June 22, 2009 -- Gravity Summit at UCI - Social Media Marketing for Business. Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community.

UCI 100

UCI Social Media Media Marketing 100

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MARCH 4, 2015

Bailey previously was COO of Synacor, and also had served at Comcast Interactive Media, and also served at Turner Sports Interaction, where he managed NASCAR.com, PGA.com, and PGATour.com. The company said that Bailey is also an Emmy Award winner for his work in advanced media technology. READ MORE>>.

Advertising 100

Advertising Networking Content Media 100