socalTECH

MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. READ MORE>>.

Media 138

Media Advertising Screening Mobile 138

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

MARCH 6, 2013

Irvine-based Specific Media , the online advertising firm which now owns Myspace, said late Tuesday that it has named entertainment industry executive Larry Madden as its Chief Financial Officer. Madden was most recently CFO of SFX Entertainment, as well as CFO of 19 Entertainment and XIX Entertainment. READ MORE>>.

Entertainment 164

Entertainment Media High Tech Advertising 164

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant got its start as Specific Media. The IPO will raise as much as $181M for Viant. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

MAY 7, 2010

A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. Advertising Sales Joanne Bradford. Tags: demand media executive yahoo. The move comes shortly after Demand hired former Yahoo Head of U.S.

Yahoo 203

Yahoo Demand Media Report 203

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Custom Customer Yahoo 138

socalTECH

APRIL 27, 2009

News Corporation said a few minutes ago that it has added two new executives at MySpace , and is tapping Tsavo Media's Michael Jones as Chief Operating Officer and Sling Media's Jason Hirschhorn as Chief Product Officer. The two new appointments follow the recently appointment of Owen Van Natta as CEO at MySpace.

Tsavo 100

Tsavo Userplane Southern California Media 100

socalTECH

FEBRUARY 14, 2011

Irvine-based Internet advertising network operator Specific Media is continuing to bolster its executive staff, saying today that it has named Fabrizio Blanco as its Chief Technology Officer, and Jason Knapp as Executive Vice President of Product. Blanco joins from Fox Audience Network, which was recently acquired by Rubicon Project.

Networking 145

Networking Chief Technology Officer Media Advertising 145

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

MAY 17, 2017

Ted was an executive at Myspace, as VP of Strategic Marketing, and was at LowerMyBills before that. Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. Ted Dhanik: (Laughs) Absolutely nothing.

Advertising 183

Advertising West Hollywood Platform Content 183

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc.,

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. READ MORE>>.

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

socalTECH

FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

Tsavo 150

Tsavo Yahoo Media Report 150

socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

Google 160

Google Social Media Sites Advertising 160

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

socalTECH

OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

socalTECH

SEPTEMBER 14, 2011

Los Angeles-based MindJolt , the online and mobile games developer headed by former MySpace founder Chris DeWolfe, reports today that it is now seeing about a third of the company's total revenues coming from the sale of virtual goods. READ MORE>>.

Mobile 167

Mobile Advertising Los Angeles Report 167

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Tool 95

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 94

Organization Invest Custom Customer 94

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 173

Organization Invest Customer Custom 173

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 31, 2009

The firm launched its new product-- LiveFromYou --Tuesday, saying that the new service will automatically organize pictures, videos, and media, and share that media with widgets loaded on Facebook or MySpace. The firm said that the application is available on Apple's iPhone, and will launch in May on Google Android.

Social Network 113

Social Network Networking Mobile Google 113

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Custom 106

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

JUNE 16, 2009

Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. Macadaan's departure closely follows the departure of Tsavo founder and CEO Michael Jones, who recently became COO of MySpace.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

SoCal Tech Calendar

JUNE 28, 2009

The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100

Mobile Break.com UCLA GRP Partners 100

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

MAY 6, 2013

I became friends with Tom Anderson and I jumped onto MySpace when it first launched. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. I left MySpace in 2008 to help MySpace to monetize its inventory better. It is really important to be connected to social media.

Marketing 96

Marketing Startup Incubator Advertising 96

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.

Advertising 100

Advertising Media Startup Woodland Hills 100