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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Verve Wireless Buys Deconstruct Media

socalTECH

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Verve is venture backed by BlueRun Ventures, the Associated Press, and others. Financial terms of the acquisition were not disclosed. READ MORE>>.

Media 145
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Verve Wireless Raises $7M For Mobile News Apps

socalTECH

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by BlueRun Ventures, and also included prior investors The Associated Press and others.

News 154
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BMW Targets Instagrammers With LA Auto Show Contest

socalTECH

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. READ MORE>>.

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GraphEffect Expands In New York, Chicago

socalTECH

GraphEffect, which is led by James Borow, said it added Melissa Greenberg, Alexandra Press, and Mandy Majchrzak as Directors in the various offices; Greenberg was at DailyCandy, Press was at Neo@Ogilvy, and Majchrzak was at [x+1] and turn. READ MORE>>.

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Verve Wireless Expands Exec Team

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San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Hodges was most recently Head of Global Sales at the Associated Press, and also has served at Nokia Interactive, Enpocket, and Discovery Communications. READ MORE>>.

Press 165
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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.