socalTECH

JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital said Connoisseur Media will use it to stream and measure their digital audio content. Connoisseur Media owns and operates 39 radio stations.

Media 100

Media Advertising Los Angeles Content 100

socalTECH

MAY 7, 2010

A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. Advertising Sales Joanne Bradford. Tags: demand media executive yahoo. READ MORE>>.

Yahoo 203

Yahoo Demand Media Report 203

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JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

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SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

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JULY 1, 2013

Los Angeles-based Triton Digital , which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. advertising audio streaming management media varick digital triton' READ MORE>>.

Media 147

Media Advertising Los Angeles Platform 147

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues'

Demand 138

Demand Content Media eHow 138

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MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. demand media executive' Glaser was most recently the CFO of Move, Inc.

Demand 100

Demand Media Santa Monica Advertising 100

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DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

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OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

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AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California.

Snapchat 100

Snapchat Report Social Network Advertising 100

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AUGUST 25, 2010

Irvine-based Specific Media , the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. Details of the lawsuit were reported by Wired Tuesday. Tags: specific media advertising network tracking lawsuit legal privacy.

Media 164

Media Advertising Demand Networking 164

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JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

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JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

socalTECH

OCTOBER 8, 2019

Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

Ventura 124

Ventura Incubator Advertising Platform 124

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MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 in revenues the firm reported in Q1 of 2010. Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. million on revenues of $79.5M. READ MORE>>.

Demand 133

Demand Media Santa Monica .Net 133

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AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

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OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. We''ve now grown to thirty five people in our LA headquarters.

Social Media 178

Social Media Media Startup Culver City 178

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MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt.

Yahoo 113

Yahoo Demand Media Advertising 113

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MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

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MARCH 11, 2009

Irvine-based Specific Media is reporting today that it has added a new tool focused on helping its client measure the impact of their brands. The firm said the new service can be used to evaluate an advertising campaign's effectiveness "within weeks" of a campaign launch. READ MORE>>.

Media 100

Media Advertising Report Tool 100

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FEBRUARY 19, 2014

Los Angeles-based native advertising technology provider Nativo , which is led by Justin Choi and is venture backed by Greycroft Partners, e.ventures and Signia Venture Partners, has signed up five major newspaper groups as customers, the company reported Tuesday afternoon. nativo newspaper advertising native internet'

Advertising 171

Advertising Los Angeles Content Report 171

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MAY 11, 2015

Newport Beach-based Veritone , a provider of services to help companies with cross media advertising, recently raised $34.0M Veritone servs the broadcast and advertising market. The funding was recently disclosed in the PricewaterhouseCoopers/NVCA MoneyTree report. in a funding round. READ MORE>>.

Advertising 100

Advertising Media Report Funding 100

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AUGUST 21, 2009

San Diego-based FLO TV , the subsidiary of Qualcomm providing the FLO TV live mobile TV service, said this week that it has inked a deal with media measurement firm Rentrak to provide comprehensive viewership and advertising impression reporting on its viewers. Financial arrangements between the two firms were not disclosed.

Report 124

Report Research San Diego Advertising 124

socalTECH

MARCH 16, 2015

Los Angeles-based Rubicon Project , which provides advertising automation software, reported last week that marketing and technology company DigitaLBi has selected the company''s technology. Rubicon Project said its technology will be used to automate guaranteed media buys across the agency. READ MORE>>.

Advertising 100

Advertising Los Angeles Report Media 100

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MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!, in the fourth quarter of 2015.

Yahoo 113

Yahoo Advertising Report Los Angeles 113

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FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

Tsavo 150

Tsavo Yahoo Media Report 150

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FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

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FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

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JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

JANUARY 10, 2017

the parent company of Snapchat , said on Tuesday that it has not established a new international headquarters in London--despite media reports. The company said it has "one HQ, in Venice", and the changes in London simply involved billing advertising revenue in the UK through a UK entity. Venice, California-based Snap, Inc. ,

Venice 100

Venice Snapchat Advertising Report 100

socalTECH

JULY 9, 2019

Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign.

Santa Monica 153

Santa Monica Advertising Content Networking 153

socalTECH

OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. News of the hiring was first reported by AllThingsD. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

socalTECH

NOVEMBER 4, 2011

Los Angeles-based Gorilla Nation , the online advertising representation firm which is a part of Evolve Media Corp., reported this morning that it has added a new suite of "Urban" and "Latina lifestyle" sites to its network of web sites. Gorilla Nation helps to connect websites with brand advertisers. READ MORE>>.

Gorilla Nation 145

Gorilla Nation Advertising Sites Web 145