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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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SoCal's Big New Crop Of Venture Investors And Funds

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Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. (www.watertowerventures.com) Fund size: $5M. Fika Ventures. Fund size: $40M. Moonshots Capital. greycroft.com.

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LA, and Southern California's Surge In Venture Capital Funds

socalTECH

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Directors: Jeff Stibel, Kobe Bryant Investment interests: Focus on the convergence of technology, media and data (TMD), as well as in industries such as sports and wellness. Section 32.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

I think we're going to see a real shakeup in how people view social media. Definitely Software as a Service (SAAS). SAAS is here to stay. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Finally, Google. 7 years, 100 companies.

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K1 Investment Management Buys Digital Pharmacist

socalTECH

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113
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RealPractice Launches Marketing Automation Product

socalTECH

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178