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VideoAmp Grows In Santa Monica, Adds New VP

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Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. Motorola, Ucentric Systems, and IBM. Levine was previously at Xaxis North America.

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GumGum Gets $22M More For Advertising AI Software

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Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

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H Code Launches Digital Marketing, Media Product

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Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

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Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. READ MORE>>.

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Entravision Buys Pulpo Media

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Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. Siemer & Associates said it advised Pulpo Media in the deal.

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SHIFT Aims At Social Advertising Analytics

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Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

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Adconion Media Buys Smartclip

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Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Financial terms of the buy were not disclosed. Smartclip adds around 500 new publisher sites to Adconion's network. READ MORE>>.

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