socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

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MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships. Millenials?

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DECEMBER 12, 2011

Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance.

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NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S.

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SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. READ MORE>>.

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JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. Siemer & Associates said it advised Pulpo Media in the deal.

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Media Santa Monica Advertising Acquisition 173

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MAY 15, 2013

Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

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Media High Tech Santa Monica Southern California 168

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JANUARY 22, 2019

Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. Financial details of the expanded licensing agreement with the radio station company were not announced. Veritone is run by serial entrepreneurs Chad and Ryan Steelberg. READ MORE>>.

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Advertising Mobile OpenX Software Review 253

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DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

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Media Artificial Inteligence Incubator Advertising 191

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DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

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JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

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AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. READ MORE>>.

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Advertising Santa Monica Tool Pricing 178

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FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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Social Media Media Advertising Tool 124

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OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

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MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

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SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is led by Qayed Shareef. Adaptive Medias is led by Qayed Shareef.

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APRIL 5, 2019

Los Angeles-based digital advertising company H Code , which focuses on advertising for the U.S. Hispanic market, says it has inked an exclusive partnership with Artear , a media and television company in Argentina.

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FEBRUARY 28, 2014

Irvine-based Adaptive Medias , the developer of programmatic advertising technology which acquired StartEngine''s Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. One of Adaptive Medias'' largest shareholders is Ben Padnos, the Internet entrepreneur behind such companies as DONE!

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Media Chief Technology Officer Advertising Entrepreneur 153

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JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. According to H Code Media, the new division is a full-service content studio aimed at helping deliver "culturally relevant" content marketing campaigns to U.S.

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Media Advertising Content Los Angeles 113

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OCTOBER 24, 2017

Los Angeles-based H Code Media , which provides digital advertising services for the US-Hispanic market, said this morning that it has added former U.S. H Code Media is led by CEo Parker Morse; the company says it works with Latin American media companies to represent their digital inventory in the US to the advertising community.

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Media Advertising Los Angeles Services 113

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SEPTEMBER 7, 2010

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

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Advertising Networking Social Media Redpoint 187

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AUGUST 13, 2018

Costa Mesa-based Veritone One , a subsidiary of Veritone, said today that it has agreed to acquire Performance Bridge Media , a podcast advertising company. for Performance Bridge Media, plus up to another $5.0M Performance Bridge Media had $3.7M Veritone said it would pay $6.0M in earnout.

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Media Advertising Google Company 100

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APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids' READ MORE>>.

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Mobile Media Advertising Networking 223

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NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

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Media Advertising Los Angeles Content 113

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OCTOBER 14, 2014

Los Angeles-based Evolve Media --the parent company of CraveOnline and TotallyHer--has rolled out a brand new video ad product, the company said today. The company said its new advertising offering will reach over 100 million monthly impressions across its enthusiast sites. evolve media video advertising inglide images publishing'

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Media Advertising Los Angeles Sites 166

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JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

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Media Content Los Angeles Funding 100

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MAY 8, 2014

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

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Advertising Networking Los Angeles Media 147

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MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

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AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. nami media technology advertising services placement' READ MORE>>.

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Media Services PPC Advertising 138

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Demand Media eHow Advertising 138

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JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital said Connoisseur Media will use it to stream and measure their digital audio content. Connoisseur Media owns and operates 39 radio stations.

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Media Advertising Los Angeles Content 100

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JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

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Advertising Santa Monica Demand Content 150

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NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

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Media Advertising Content Mobile 147

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SEPTEMBER 5, 2017

Los Angeles-based audio advertising technologyp rovider Triton Digital said this morning that it has been selected by Salem Media Group, to power Salem's podcasting strategy. Salem Media is a major Christian and conservative radio station operator. Financial details of the win were not announced.

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Media Advertising Los Angeles Software 100

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MAY 22, 2014

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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