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Specific Media Launches New Ad Targeting Platform

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Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. Apparently, the new program is being used by American Airlines in a current advertising effort to reach holiday travelers. READ MORE>>

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. These days, there are more Internet guys at the Vanity Fair Oscar party than traditional media players.". Advertise Locally on WSJ.com. Advertise Locally. View Interactive.