socalTECH

JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 113

Advertising Bertelsmann Software Santa Monica 113

socalTECH

APRIL 9, 2015

Los Angeles-based Conversion Logic , a new startup in the cross-channel, media attribution area, said Wednesday that it has raised $4M in a seed funding round. advertising startup capital venture attribution media logic conversion' The startup said the funding comes on top of an earlier, $1.1M READ MORE>>.

Media 147

Media Seed Funding Software Advertising 147

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , According to LIN TV, it has acquired a majority ownership position in Nami Media. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.

Media 168

Media CPC Acquisition Google 168

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

Media 147

Media Advertising Content Mobile 147

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

socalTECH

OCTOBER 21, 2014

We spoke with CEO and co-founder Nanxi Liu about the company''s software. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. We want our software to get you to be more engaged with the content on those displays.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. READ MORE>>.

Media 140

Media Advertising News Los Angeles 140

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

socalTECH

JANUARY 5, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads.

Media 133

Media Advertising Networking Software 133

socalTECH

NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. READ MORE>>.

Artificial Inteligence 133

Artificial Inteligence Media Advertising Software 133

socalTECH

NOVEMBER 19, 2013

Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

Southern California 280

Southern California SoCalTech Dollar Shave Club Santa Monica 280

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

Advertising 113

Advertising Bertelsmann Los Angeles Content 113

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We had our contest software, ArtisticHub, driving some revenue.

Platform 264

Platform Training Software Review Advertising 264

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JANUARY 22, 2019

Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. Financial details of the expanded licensing agreement with the radio station company were not announced. Veritone is run by serial entrepreneurs Chad and Ryan Steelberg.

Artificial Inteligence 113

Artificial Inteligence Media Advertising Report 113

socalTECH

APRIL 4, 2013

Factual also said it had inked a partnership with Millenial Media on the product; Factual said Millenial Media is using Geopulse Context to improve the relevance and personalization of its mobile ad targeting for publishers and advertisers. factual geopulse software data demographic millenial media online advertising'

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. vionic social offers venture capital angel media software advertising' The funding came from angel investors. READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

APRIL 11, 2019

Los Angeles-based FastPay , which provides receivables financing to help online publishers and media receive faster payment on their ad inventory, says it has linked up with Advantage Software , an agency management systems provider, in an alliance. Financial details of the link between the companies were not announced. READ MORE>>.

Software 124

Software Advertising Los Angeles Platform 124

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 113

Media Content Advertising Email 113

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. .

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

MARCH 3, 2015

Los Angeles-based advertising technology developer Vantage Media said this morning that it has rebranded the company, and has changed its name to Katch , as a new focus on its software platform. katch vantage media bidding marketplace advertising rename real time' Katch also licenses that platform to others.

Media 100

Media Advertising Platform Los Angeles 100

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

OpenX 168

OpenX ReachLocal Southern California Advertising 168

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 357

SEM Content Platform Acquisition 357

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

SEPTEMBER 5, 2017

Los Angeles-based audio advertising technologyp rovider Triton Digital said this morning that it has been selected by Salem Media Group, to power Salem's podcasting strategy. Salem Media is a major Christian and conservative radio station operator. Financial details of the win were not announced. READ MORE>>.

Media 100

Media Advertising Los Angeles Software 100

socalTECH

JULY 23, 2010

Los Angeles-based tmpsocial , a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. tmpSocial offers behavioral targeting, in-game virtual good software, and analytics services to advertisers.

Cloud Computing 147

Cloud Computing Advertising Los Angeles Software 147

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

Both Sides of the Table

MAY 15, 2010

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 286

Venture Capital Startup Advertising Redpoint 286

socalTECH

SEPTEMBER 23, 2016

Los Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 million listeners n the U.S.

Media 100

Media News Advertising Los Angeles 100