socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19. READ MORE>>.

Technical Review 124

Technical Review News Report Metrics 124

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' and transformed the category into CRM.

Advertising 76

Advertising Sales Organization Custom 76

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

AUGUST 26, 2014

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. evolve media viewability audit totallyher craveonline advertiser advertising content' Financial details of the deal were not disclosed. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. By some metrics, certainly not. Please fill in your name. Please fill in your email.

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success. Use comparable metrics for managing team member results. Network extensively for partners, investors, and suppliers.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Financial details of the win were not announced. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January.

Metrics 100

Metrics Advertising Tool Los Angeles 100

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November. READ MORE>>.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Investors want evidence that the “dogs are eating the dog food,” and your financial projections are not just a dream.

Startup 121

Startup Metrics Custom Customer 121

socalTECH

AUGUST 3, 2011

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

Product 157

Product Redpoint Social Network Advertising 157

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Join us to meet leaders at the intersection of content, PR, social, and advertising and hear how others navigate this transformation. We’re experiencing a remarkable shift in video right now.

Los Angeles 70

Los Angeles Angel Metrics Content 70

socalTECH

NOVEMBER 30, 2016

We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. Today, we do business with major brands and advertising agencies, including a lot of retail brands, providing them with business intelligence. What kind of decisions and data are those businesses using?

Advertising 100

Advertising Mobile Social Media Startup 100

Startup Professionals Musings

FEBRUARY 13, 2021

In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required. The value of “word of mouth” advertising is largely overrated. Gauge your potential and progress by data, not passion.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

MARCH 9, 2020

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

SEPTEMBER 22, 2023

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Make your service deliver process “happy.”

Competition 99

Competition Services Startup Training 99

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. Populating them can be hard work, especially when the content needs to be just right. Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

Startup Professionals Musings

JANUARY 15, 2022

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Tech Zulu Event

APRIL 25, 2013

Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. Advertising Business Infographic Marketing Calendars Direct Mail infographic Newspaper Pens Promotional Radio Social Media Superbowl Television' 75 per impression. (All

Product 107

Product Social Media Metrics Advertising 107

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Document processes and metrics for economies of scale.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Switch your focus from product development to sales. Of course, customer relationships, and penetration into new market segments are also critical elements.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

SEPTEMBER 22, 2022

Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Custom Customer Outsource Development 133

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. Make your service deliver process “happy.”

Startup 154

Startup Training Custom Customer 154