Disney, Google Ink New Advertising Deal

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Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events. disney google advertising platform serving waltdisney content streaming video

Building A Dream Team For Mobile Advertising, with Gradient X

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Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Leadbolt Launches Mobile Advertising Exchange

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Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. leadbolt mobile advertising exchange monetization connect

UberMedia Recasts Itself In Mobile Advertising

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UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. UberMedia said that so far, brands such as Nike, Universal, and Lancome, among others, are using the firm''s mobile ad products. ubermedia mobile advertising twitter social signals

PageWoo Targets Mobile Advertising For Small Businesses

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PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. pagewoo mobile advertising small business smartphone startengine According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

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Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. Rubicon provides an online marketplace for buying and selling of online advertising, and uses that marketplace to automatically optimize for the best ads to display for its publishers.

Factual Joins Advertising Privacy Group

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Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others.

OpenX Partners On Japanese Mobile Advertising

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Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year. openx japan japanese advertising exchange real time

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Rubicon Project: Record Breaking Video Advertising After U.S. Election

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Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile. rubicon project video advertising election

Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify

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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. videoamp video advertising venture capital ross mccray

UberMedia Launches iOS Advertising Tool

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UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. ubermedia advertising network application developer

Mobile Majority Raises $8M For Mobile Ads

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Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company--which until now was known as PaeDae--said it is delivering a product which allows for universal, validated ad delivery across different ad networks, to help address fraud and viewability of their ads on mobile. Mobile Majority is led by Rob Emrich.

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SHIFT, Gradient X Link Advertising Tools

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Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. SHIFT, which operates a real-time advertising platform aimed at agencies and brands, and Gradient X, which offers up programmatic advertising tools for mobile, said they have integrated Gradient X''s product within SHIFT''s Open Marketing Cloud.

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TenFarms Gets $2.7M For Smartphone Advertising Software

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Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms is the company behind mobile photo polling and social app Photopoll. capital venture adtile development mobile photopoll labs tenfarms

Spreeify Launches New Mobile, Display Ad Product

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Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. spreeify display mobile advertising

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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory. openx mobile advertising programmatic

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Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. mobile smartphone testing rovio birds angry executive burstly

MobiGirl Media Targets Mobile Ads For Girls

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If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders.

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Local Corporation Launches New Mobile Ad Product

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Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

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Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal's technology was used by brands, retailers, advertisers, venues, and out-of-home (OOH) networks to understand the movement of their customers.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

Mobile Majority Sees Growth Surge

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Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. The startup--led by Rob Emrich--focuses on helping brands with their mobile marketing, and counts such clients as Hershey''s, P&G, Amazon, Chili''s, Dunkin Donuts, 7 Eleven, and many others.

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eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eHarmony--like many online dating and relationship sites--has recently seen a shift in the market, due to the advent of smartphones, a new, mobile-first generation, and a passel of alternative ways to find a significant other. eharmony advertising mobile dating relationships matchmaking

CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. The two founded the startup because they found the current affiliate tracking and attribution tools was inadequate to handle large volumes of mobile traffic while working at Beachmint.

Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

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It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls. We''re not the first mobile ad network.

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MySpace Inks Advertising Deal With Orange

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Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. Orange is the mobile phone operator brand name for France Telecom. Tags: myspace orange france telecom advertising

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more.

Airpush, OpenX Tie For Mobile Ad Exchange

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Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. The two said the new exchange--billed AirX --will provide real-time bidding on Airpush''s ad network, which offers up advertising via more than 120,000 Android apps. airpush openx mobile exchange advertising android

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OpenX Partners For Mobile Targeting

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Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. The two said the link will provide more effective mobile ad inventory to advertisers. The new mobile targeting will debut in the second quarter.

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OpenX Launches SDK For Mobile Video Ads

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Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. openx mobile advertising software developer android iphone video exchange

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The Mobile Majority Acquires Brazilian Company

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Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. The Mobile Majority said the deal is valued between $3 million to $7 million. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies. The Mobile Majority is led by Rob Emrich.

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Adtile Technologies Rolls Out Mobile Ad Product

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San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. Adtile said its new technology--FireMotion--tracks a phone''s position and velocity, which can be used as a creative tool in mobile ad campaigns. adtile technologies mobile advertising sensor sensors phone smartphone

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Monetizing Mobile – Three Key Insights

Frank Addante

We’re deep into mobile at Rubicon Project these days, and we know that our technology platform is going to help drive the automation of advertising in a huge way for years to come. It’s about creating the right model for mobile. years for mobile automation to become mainstream.

WhatRunsWhere Buys Mobile Ad Spy For Mobile Ad Tracking

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San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. WhatRunsWhere operates a service to help advertisers and their agencies to track their competitors online advertising campaigns; the firm's COO is Max Teitelbaum.

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