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Next MediaLeaders Networking Event

SoCal Tech Calendar

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. re hosting a Santa Monica networking event at the Sonoma Wine Garden to celebrate this great weather. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising.

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MySpace Inks Advertising Deal With Orange

socalTECH

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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Planana Ties Brands With Local Events

socalTECH

Planana , a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. trueRSVP was previously focused on helping to coordinate volunteers and events, and came out of a Startup Weekend event. READ MORE>>.

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Twitter Networks are Different than Social Networks

Both Sides of the Table

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. Traditional social networks are more restricted to people whom I already know and information and updates are less discoverable.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

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amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder

Tech Zulu Event

amSTATZ is an online community that brings fitness professionals, athletes and fitness events together into one place. The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. Events pay a listing fee.