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Adway Drives Up With $6M For Car Advertising

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Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

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VideoAmp Grows In Santa Monica, Adds New VP

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Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. Motorola, Ucentric Systems, and IBM. Levine was previously at Xaxis North America.

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Adconian Expands Space In Santa Monica

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Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. headquarters in Santa Monica, because of the number of technology firms in Southern California, and in particular, Santa Monica. READ MORE>>.

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Outcast Links With ECOtality On Advertising Network

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Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. Financial details of the link between the companies was not disclosed.

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Underground Elephant Opens Office in Santa Monica, Makes Hires

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San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry.

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Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.