socalTECH

OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

Sites 193

Sites Break.com Entertainment Content 193

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. The post Six ways to make your site-app-product go viral. It doesn’t happen by accident.

Sites 156

Sites Product Social Network Metrics 156

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

JULY 27, 2012

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

Social Network 157

Social Network Networking .Net Advertising 157

socalTECH

JUNE 16, 2010

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. for newspaper sites, and $6.29 for sports sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The Fox Audience Network was created in 2007 as a spinout of MySpace.

Networking 185

Networking Social Network News Advertising 185

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

NOVEMBER 23, 2010

Irvine-based Specific Media , which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to ClassicCars.com, CarDomain.com, and Zeroto60times.com. READ MORE>>.

Media 172

Media Sites Advertising Networking 172

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. When you look at static bids, for example, there’s $5 billion to $7 billion of ad spending that goes through ad networks. $3 The Automated Advertising Industry'

Advertising 86

Advertising Press Commerce Web 86

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

AUGUST 25, 2011

Los Angeles-based SheKnows , the women's advice and information site, has partnered with grocery store coupon site Grocery Coupon Network , the two said Wednesday. According to the firms, SheKnows will provide the Grocery Coupon Network with special offers from local na dnational brands.

Networking 150

Networking Los Angeles Sites Angel 150

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social, a startup that lets you add a social network to an existing website, has raised $300,000 to build out its technology and launch this Spring. Fans can share content directly on a company’s site, start or join conversations and share posts to other social networks. Startup secures $300,000 seed round.

Social Network 105

Social Network Networking Advertising Sites 105

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. ProfileTree was a good fit – the branches – network, leaves – people. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising. READ MORE>>.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. The firm said it will rebrand iTwango and redistribute it via its Local.com site and other local and regional sites.

Sites 150

Sites Los Angeles Platform Networking 150

socalTECH

SEPTEMBER 21, 2009

Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. The vertical network. ValueClick's first vertical ad network, AdRx, targeted at health and wellness, was launched back in September of last year. READ MORE>>.

Westlake Village 133

Westlake Village Networking Advertising Sites 133

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

OCTOBER 14, 2010

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

Westlake Village 194

Westlake Village Advertising Networking Media 194

socalTECH

DECEMBER 5, 2013

Irvine-based Local.com , which operates a network of local business search sites, announced today that it has launched a new, mobile pay-per-call lead generation network. According to Local.com, its new network will connect consumers searching for local businesses and services with advertisers, via new pay-per-call ads.

Mobile 138

Mobile Advertising Patents Networking 138

Startup Professionals Musings

DECEMBER 3, 2021

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

SEPTEMBER 15, 2008

Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online health and wellness information sites. READ MORE>>

Westlake Village 100

Westlake Village Networking Advertising Sites 100

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The deal covers clips from MTV and COMEDY CENTRAL.

Networking 100

Networking UCLA Advertising Social Network 100

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

FEBRUARY 21, 2013

The new service harkens back to the "link exchanges" and "link networks" that grew during the beginning of the Internet age, where different websites would barter credits (earned from traffic) for placement on other websites--in the hopes that users would discover and visit their sites. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199