socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry. Underground Elephant is headed by Jason Kulpa.

Santa Monica 145

Santa Monica Yahoo San Diego Advertising 145

socalTECH

MARCH 8, 2011

Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. OpenX is a provider of Internet advertising serving software and related services. He also has served at Move, Inc. The firm is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman was most recently EVP and CFO at Fox Audience Network. Disney, and PricewaterhouseCoopers.

Veoh 145

Veoh Santa Monica Yahoo Advertising 145

socalTECH

AUGUST 4, 2009

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. Tags: hydra advertising brandverity. Financial details on the business deal was not disclosed. READ MORE>>.

Beverly Hills 145

Beverly Hills Yahoo Advertising Google 145

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

DECEMBER 22, 2008

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. Benigo joins from Disney Online, Ortiz from Yahoo!, Duncan from Autobytel, and Donner from Yahoo! Tags: specific sales advertising executive media.

Sales 113

Sales Media Yahoo Advertising 113

socalTECH

MAY 21, 2012

Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO. Sullivan is also a board member at Graphight.

Chief Technology Officer 140

Chief Technology Officer CIO Yahoo Advertising 140

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

AUGUST 23, 2012

That they own a large piece of The Discovery Network? 3:00 You were running corporate development for Yahoo before this? 36:00 Andrew: Display advertising has a real problem. They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. That they own Reddit? 30:30 Are you investing in email?

Media 285

Media Company Companies Venture Capital 285

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

Technical Review 212

Technical Review Glendale Advertising Google 212

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

MARCH 1, 2011

Instead, they tried to use their search position to offer a portal like Excite and Yahoo! After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). He wanted Quigo to be in the business of letting advertisers buy directly into the system. were doing. So, he built an auction.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. You have huge hiring volume coming from the new growth firms (Twitter, Zynga, Facebook) and huge retention battles & hiring from Google, Apple, Cisco, Yahoo!,

Venture Capital 314

Venture Capital Southern California Google Startup 314

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

InfoChachkie

JANUARY 4, 2016

We are all victims of our past successes and thus, as an early-stage venture capitalist at Rincon Venture Partners , I constantly must remind myself that just because something was effective in a bygone era, doesn’t mean it will be so today, such as: CPA – After the dot bomb crash, online advertisers were hurting. Sorry, that was me.

SaaS 162

SaaS Yahoo Advertising Customer 162

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. We have our own site, IBNSports.com, and we also work with partners schools to create a presence on the network. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content.

Content 212

Content Google Southern California Orange County 212

Both Sides of the Table

OCTOBER 4, 2009

If you were at a ladies online retail store don’t be surprised if you start seeing advertisements for that same store next time you’re reading the Washington Post or on Yahoo!

Sales 319

Sales Startup Platform Tips 319

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo!, Join the Digital LA group if you haven't already to get our event updates!

Yahoo 100

Yahoo Entertainment Hollywood Google 100

Both Sides of the Table

APRIL 15, 2010

billion to Yahoo! I think the best solution for the social networking era is “in-stream&# advertising. I know you could argue that YouTube was much broader but it was really popularized in the social networks. It offers Internet radio targeted advertising and is growing really well. Overture sold for $1.6

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

APRIL 14, 2011

We've just added a layer on top of all the social networks particular to finance. I've always felt that financial vertical is the one vertical--with Yahoo Finance, Bloomberg, Reuters, and First Data--where Twitter should be involved in. Advertising is one of our revenue streams right now, but not our core focus. READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. READ MORE>>.

Web 187

Web Content Startup Education 187

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

JUNE 16, 2009

Jason Spievak: At a high level, what we do, is enable affiliate networks to track calls like they do clicks. It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. Jason Spievak: With the prevalence of pay-by-call solutions, advertisers are finding this compelling.

Advertising 113

Advertising Networking Santa Barbara Startup 113

Tech Zulu Event

APRIL 25, 2011

Neal Weiss, Yahoo! Originals is Yahoo!’s What advertisers brands are looking for: targeting demos, branding, stats. Check-In, Networking and light appetizers. 9:30-10p Networking. original series (EMHE Life With Confidence, Stars Go Green, etc.), davidbeebe. Originals, Head of Creative Development.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

JANUARY 15, 2009

I had early success working in-house with Matt Coffin at LowerMyBills in 2005, and then I was brought on by Yahoo to build out the Yahoo Publisher Network Team. Josh Stomel: How we make money right now is advertising revenue. Josh Stomel: My background is in the recruiting industry.

Startup 140

Startup Yahoo Sites Oversee.net 140

socalTECH

SEPTEMBER 17, 2008

We pull your Yahoo, business accounts, Gmail, and other accounts and pull them into Orgoo. Additionally, we have all the different instant messaging networks available in Orgoo. There's a lot of big guys in this business --Google, Yahoo, etc.--how We're advertising supported, what a lot call a premium/freemium service.

Email 113

Email Yahoo Startup Google 113

socalTECH

FEBRUARY 7, 2012

People we met there were Greg Cohn, who was recently head of yahoo games. The third thing, is it has given us an access to a great network of investors, not just in Boulder, but in California too. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. We have some great mentors now.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

JANUARY 17, 2022

They have no understanding or patience for extra steps and delays caused by bureaucratic processes, disengaged employees, complex networks, or software usability problems. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

JULY 15, 2013

Industry-specific networking site Kaleio , has partnered with Indeed.com to include both national and international job listings within the Kaleio Marketplace in a move that is expected to make it a one-stop professional networking and business tool for students and the non-executive workforce. Mashable, and several others.

Yahoo 100

Yahoo Platform Social Network Tool 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Maker exclusively represents talent such as RayWilliamJohnson, ShayCarl, KassemG, and the number one Moms’ Network on YouTube: TheMomsView. Vice President, Owned & Operated Networks.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

AUGUST 15, 2011

For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas. Tony has previously worked for organizations like PayPal, Yahoo! Krishna will speak about the future of mobile advertising, and how to maximize its potential.

SEO 86

SEO CTO Coach Conference Social Media 86

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100