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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. About five years ago, I got into digital advertising. What is Tapstone all about?

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Local.com Drops LEC Billing Acquisitions

socalTECH

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. If you haven’t already subscribed yet, subscribe now for.

Content 171
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google.

Startup 113
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Interview with Robert Blatt, MomentFeed

socalTECH

Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences.

Google 127
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Sure, you might search on Twitter.com but how many of you search in Tweetie or UberTwitter often? Other Deals.