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Hire for your core. Partner for the rest.

Berkonomics

Patents, branding, marketing and more. In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 120
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Hire for your core. Partner for the rest.

Berkonomics

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159
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7 Concepts To Keep In Mind When Running Any Business

Startup Professionals Musings

Most entrepreneurs are not born with the knowledge to run a successful business, so the right place to start is some business training in school, or some practical work experience in a business of your interest, prior to starting your own company. Marketing and advertising are business realties.

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Red Flags To Avoid When Talking About Competitors

Startup Professionals Musings

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Remember that cars compete with trains, so alternative solutions, or doing nothing, are real competition. “We

Patents 90
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Thanks to our sponsors!

socalTECH

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. We get IT done, so you don't have to.

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Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Remember that cars compete with trains, so alternative solutions, or doing nothing, are competition. “We

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Meet Martha Harper, The Social Entrepreneur Who Perfected The Franchise Business Model

InfoChachkie

She lowered their risk of failure by providing them with quality products, training, and advertising materials, all under the Harper Method brand name. Undaunted, Martha began recruiting working-class women who also wanted to control their own destinies. Rather than hire them as employees, she encouraged them to open their own salons.