Disney, Google Ink New Advertising Deal

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Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events. disney google advertising platform serving waltdisney content streaming video

Vertebrae Launches Augmented Reality E-Commerce Platform

L.A. Business Journal

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis

VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. videoamp video advertising venture capital ross mccray

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. kidzui advertising children kids browser software network

Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. Apps & Software Startups Advertisin

engage:BDR Aims At Instagram Advertising

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Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

Immersv Launches Virtual Reality Ad Platform

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Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.

AdtoApp Gets $6M For Programmatic Ad Platform For Publishers

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The company says its tools help publishers double their effective CPM (eCPM), by predicting who is going to bid on their ads and selecting the highest paying advertisement, rather than ad network, for an ad placement. The company also has a large suite of tools to deal with global advertisement demand. adtoapp programmatic platform publishing mobile advertising venture capital ecpm software advertiser publisher

Triton Digital Launches New Ad Platform

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Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory.

ValueClick Launches New Platform Offering

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Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

Sightly Launches Video Ad Platform

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San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. sightly video advertising technology local targeting mobile

DataPop Launches New Semantic Advertising Product

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Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. Pricing on the new platform were not announced by the company.

OpenX Debuts New Ad Quality Platform

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Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. OpenX said its new platform detects and blocks suspicious activity in its network using big--data analysis, and also ties into human review. openx advertising fraud detection quality exchange programmatic

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ReachLocal Launches Deal Platform

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Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites.

Rubicon Project Extends Ad Platform To TV

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Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. AdMore, which is backed by The Carlyle Group and HIG Growth Partners, helps agencies and marketers automate their TV advertising.

Building A Dream Team For Mobile Advertising, with Gradient X

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Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Leadbolt Launches Mobile Advertising Exchange

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The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace.

Mogreet Launches MMS Ad Platform

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The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. mogreet advertising mobile marketing video

Spot Runner Launches Media Platform

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Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising. Tags: spotrunner media platform advertising television

Gumgum Rolls Programmatic Ad Platform For Images

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Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic media and technology developer, to launch a programmatic product for buying in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos.

MediaAlpha Gets Funding For Insurance Advertising Technology

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Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

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Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. rubicon project video advertising market marketplace

SodaHead Taps Digital Advertising Firm Engage:BDR

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Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform. sodahead engage advertising bidding marketing inventory

WebVisible Enhances Ad Platform

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Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. Tags: webvisible advertising small local business online

CallFire Launches Their New Cv3 Platform & New Look

Tech Zulu Event

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

Advertising Automation Goes Well Beyond RTB

Frank Addante

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. The Automated Advertising Industry

Snap Inc. Opens Up its Automated Bidding Platform

L.A. Business Journal

has unlocked its automated advertising bidding program to all marketers Ahead of its forthcoming initial public offering, Snap Inc.

OpenX Launches New Ad Platform, Powers Groupon

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The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan. openx serving advertising internet groupon advertisement saas software serverPasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software.

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Phunware Gets $26.25M For Mobile App Platform

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Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software

SHIFT, Gradient X Link Advertising Tools

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Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. SHIFT, which operates a real-time advertising platform aimed at agencies and brands, and Gradient X, which offers up programmatic advertising tools for mobile, said they have integrated Gradient X''s product within SHIFT''s Open Marketing Cloud.

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GraphEffect Revs Facebook Ad Management Platform

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Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. grapheffect facebook advertising management software

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

If you were at a ladies online retail store don’t be surprised if you start seeing advertisements for that same store next time you’re reading the Washington Post or on Yahoo! This is part of my ongoing series Startup Advice.

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