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engage:BDR Aims At Instagram Advertising

socalTECH

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. Pricing on the new product was not announced. READ MORE>>.

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MySpace Launches New Ad Platform

socalTECH

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. MySpace, for example, boomed after launch for five years without a revenue model. MySpace wasn’t ready for this, and it soon faded.

Platform 118
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Interview with Ted Dhanik, engage:BDR

socalTECH

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. Ted was an executive at Myspace, as VP of Strategic Marketing, and was at LowerMyBills before that. From that standpoint, I learned a lot from Myspace.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc.,

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GumGum Snags Media Exec For Advisory Board

socalTECH

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum''s advisory board also include David Sacks, the CEO of Yammer; Michael Jones, the former CEO of MySpace, and Vince Thompson, the Managing partner at Middleshift.

Media 164
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Ad.ly Expands To Twitter Apps

socalTECH

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly