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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free. So let’s take a look.

Platform 118
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Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. StreamSpread provides a great means for advertising that will actively engage audiences.

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Rubicon Project Launches New Technology Platform

socalTECH

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173
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How Kixer Is Connecting Mobile Web Users To Apps

socalTECH

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. All of the sudden, there was a growth in users coming from mobile platforms. You see users moving to a platform that doesn''t monetize advertising as well.

Mobile 124
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Advertising Automation Goes Well Beyond RTB

Frank Addante

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.

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Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

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SocialVibe Ties Into Facebook Credits

socalTECH

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173