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Invoca Debuts New Facebook Ad Product

SoCal Tech Calendar

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. The company said the new product is a result of integration with Facebook's Offline Conversions API.

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HG Insights Ties With LinkedIn

socalTECH

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. How'd you end up at HG Data? So, I cam on board.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means.

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PureClick: Google's Display Network Doesn't Perform As Promised

socalTECH

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

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Impact Shuffles Executives

socalTECH

Santa Barbara-based Impact --formerly, Impact Radius--said this morning that it has made a number of executive appointments. Impact provides products for fraud protection, marketing attribution and analytics for the online advertising market. Head has been at Impact for the last nine years. READ MORE>>.

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Coull Powers Under Armour As RevUpNet Buy Yields Gains

socalTECH

UK-based Coull , a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay dividends.