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DataPop Launches New Semantic Advertising Product

socalTECH

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

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VIRURL Debuts Native Advertising Product

socalTECH

According to the firm, its product allows bloggers to insert sponsored posts that match a blogger''s audience on a cost-per-click basis. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

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engage:BDR Aims At Instagram Advertising

socalTECH

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. Pricing on the new product was not announced. READ MORE>>.

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Evolve Media Launches New Native Video Advertising Product

socalTECH

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. The company said its new product brings video out of the "right rail blind spot" on websites. evolve media native video advertising ingage' READ MORE>>.

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VideoAmp Names Chief Product Officer

socalTECH

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

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ValueClick Launches Political Advertising Product

socalTECH

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. READ MORE>>.

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socalTECH Jobs: Hot Technology Startups Are Now Hiring!

socalTECH

Here are some of the positions recently posted to socalTECH''s community job board , which might just be your perfect next move. Product Marketing Manager , TigerText. Backed by leading private equity investors, were on a spirited quest for ways to make local and mobile content and advertising more effective and efficient.