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Evite Names Advertising SVP

socalTECH

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. Malloy will be based in New York, and will report to CEO Victor Cho. READ MORE>>.

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Snapchat Eyes News, Advertising

socalTECH

Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social' READ MORE>>.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. of the U.S. READ MORE>>.

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eHarmony Gets Heat For Advertising Claims In UK

socalTECH

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today.

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Report: Snap Acquires Metamarkets

socalTECH

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Metamarkets is based in San Francisco. READ MORE>>.

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VideoAmp Raises $2.2M For Video Advertising Platform

socalTECH

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. READ MORE>>.

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Verb Technology Reports First Quarter Earnings

L.A. Business Journal

Hollywood-based interactive video advertising Verb Technology Company Inc. reported its first quarter earnings May 16, posting a loss despite an overall revenue increase in its first earnings report since going public.

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