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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written. Share and Enjoy.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Advertise on VentureBeat. Whats Hot Menu. Skip to primary content. Skip to secondary content. what’s hot? Star Trek Contest. Primary Menu. Skip to primary content. Skip to secondary content. Newsletters. 11 hrs ago. 11 hrs ago. 20 hrs ago.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

RSS ); Why You Should Start a Company in. The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005).

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Clark Landry is an entrepreneur and investor with several successful exits and 10+ years of experience at online advertising and consumer internet ventures. Subscribe to RSS. Our Best Interviews Via Email: Monthly. Idea Mensch. where entrepreneurs share their stories. Email Address.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.