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WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice

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The startup said the free car usage comes thanks to sponsors, who have plastered their advertising on the startup's automobiles. READ MORE>>.

Adconian Expands Space In Santa Monica

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Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week.

Mindshare LA Brings the Power of “Play” to Santa Monica

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will be held in Santa Monica April 26 th at the V Lounge. What is cool that is happening with the ocean? The next Mindshare L.A.

GumGum Makes Images Profitable for Publishers

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The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos.

VideoAmp Grows In Santa Monica, Adds New VP

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Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. videoamp santa monica growth programmatic advertising media television streaming video executiv

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SHIFT Aims At Social Advertising Analytics

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Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect Pricing on the new service was not announced. READ MORE>>.

eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingREAD MORE>>.

Outcast Links With ECOtality On Advertising Network

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charger vehicle electric automobile cleantech advertising ecotality outcastREAD MORE>>.

GumGum Names Sports Division Head

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Santa Monica-based GumGum , which is developing computer vision software applied to online advertising and media, said today that it has named Ryan Mosher as its new Executive Director of GumGum Sports. gumgum sports advertising vision recognition signage marketing executive ryan mosher nielsenREAD MORE>>.

YuMe Sets Up Shop In Santa Monica

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Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume

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GumGum Powers In-Image Ads On Rolling Stone

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Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. gumgum rolling stone publishing website advertising partnership

Underground Elephant Opens Office in Santa Monica, Makes Hires

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San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive Underground Elephant is headed by Jason Kulpa.

TrueCar Launches New Website, Ad Campaign

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advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. READ MORE>>.

FameBit Buys Refame

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Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. READ MORE>>.

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

Interview with Gabe Gottlieb, Pathmatics

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Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. We have now been doing this for almost six years now, in LA and Santa Monica.

Jetpack Grows In New York

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Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. jetpack york executive rich media advertising responsive html programmatic jeremy carlinREAD MORE>>.

W4 Scores $10M In Funding

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venture capital debt finance online advertising hydraThe firm said the funding came from Silicon Valley Bank. READ MORE>>.

Adomic Scores Siemer WaveMaker Prize, $160,000

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READ MORE>>. startup award conference wavemaker siemer adomic

Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Tim Cadogan , OpenX (Pasadena, advertising).

Adconion Ties With TRUSTe

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Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. adconion truste performance advertisingREAD MORE>>.

Interview with Jonathan David, Tapstone

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We spoke with Jonathan about the company and where it fits into the advertising market. About five years ago, I got into digital advertising.

Adconion Spins Out Joost

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Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. skype video advertising internet spinout adconian joost

Adconion Names Wiseman North American COO

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Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Adconion has been in major expansion mode in Santa Monica, as it scales out in North America. READ MORE>>.

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Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. bdmi upfront adtech programmatic software analytics advertising capital venture pathmaticsBDMI's Sim Blaustein joins the company's baord with the funding.

Demand Media, Buddy Media Link

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Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. demand media buddy facebook community forum pluck brand advertiserPluck is Demand Media's social media application. READ MORE>>.

Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. google adsense applied semantics online advertising angeles Google relaunched AdSense under its own name on June 18th, 2003.

CampaignEQ Aims At Better Mobile Marketing Attribution

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A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint READ MORE>>.

Adconion Rolls Joost Into Smartclip

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Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. READ MORE>>.

Activision Blizzard Launches New Esports Division, Taps Former ESPN CEO

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Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Esports is the fast growing area of videogames which pits professional, videogame players against each other. "I READ MORE>>.

GraphEffect Ramps Sales, Marketing

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Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. grapheffect executive facebook social networking advertising marketing salesCooley was previously General Manager at Buddy Media, and also served at Collective Media.

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eHow Reveals Redesign

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eHow said the new organization makes the site more useful to advertisers. ehow redesign quesiton answer demand media internet advertising

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Joost Debuts New Video Ad Unit

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Santa Monica-based Joost Media , the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. Joost offers up in-video banner advertising and other products. joost adconion video advertising advertisement preroll interactive

VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.

Real Estate Investors Win With Rise Of Silicon Beach In Playa Vista

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The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.

TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. truecar venture capital guthy renker direct response advertising auto automobile buying negotiation salesREAD MORE>>.

GumGum Adds $7M

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Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. gumgum advertising venture capital celebrityThe firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.

VIRURL Debuts Native Advertising Product

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Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

Adconion Media Buys Smartclip

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Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. adconion media merger acquisition smartclip advertising network joostFinancial terms of the buy were not disclosed. READ MORE>>.

Cracked.com Launches New Advertising Format

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Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." cracked advertising format internet demandmedia demand contentREAD MORE>>.