WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice

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In an unusual twist for the car sharing market, a new, Los Angeles startup-- WaiveCar --said today that it has launched a new, mobile phone-driven car sharing program in Santa Monica and Venice, which lets drivers drive cars for free.

Adconian Expands Space In Santa Monica

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Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. headquarters in Santa Monica, because of the number of technology firms in Southern California, and in particular, Santa Monica.

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Mindshare LA Brings the Power of “Play” to Santa Monica

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will be held in Santa Monica April 26 th at the V Lounge. The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu. Advertising Culture Entertainment Events Gadgets Mindshare Mindshare LA Play Santa Monica

GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

SHIFT Aims At Social Advertising Analytics

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Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. Pricing on the new service was not announced.

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2016 Silicon Beach Startup Fair [ SANTA MONICA ]

Tech.Co

The users that will do your word of mouth advertising and evangelize your product STARTUPS! Do you struggle connecting with your users or gathering mission critical data that will determine your products success? Or, if your startup is already dominating the market, do you want to thank your customers in a special way? The 2016 Silicon Beach Startup Fair will give you that opportunity. Get face to face with your everyday users. Yes, USERS , not other techies.

eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eharmony advertising mobile dating relationships matchmakingAccording to eHarmony, it is launching a brand new, marketing and television campaign which will feature Dr. Warren in what it says are "new, humorous situations."

Outcast Links With ECOtality On Advertising Network

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Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations.

YuMe Sets Up Shop In Santa Monica

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Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume The firm, which is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures, said it has opened an office along Main Street, and has hired three new hires at the location.

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GumGum Names Sports Division Head

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Santa Monica-based GumGum , which is developing computer vision software applied to online advertising and media, said today that it has named Ryan Mosher as its new Executive Director of GumGum Sports. gumgum sports advertising vision recognition signage marketing executive ryan mosher nielsen

Underground Elephant Opens Office in Santa Monica, Makes Hires

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San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry.

GumGum Powers In-Image Ads On Rolling Stone

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Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. gumgum rolling stone publishing website advertising partnership

TrueCar Launches New Website, Ad Campaign

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In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

FameBit Buys Refame

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Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram.

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company.

W4 Scores $10M In Funding

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Santa Monica-based W4 , an online advertising marketplace founded by former Hydra Network executives, said this morning that it has raised $10M in debt funding. venture capital debt finance online advertising hydra

Interview with Gabe Gottlieb, Pathmatics

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Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. We help brands and agencies understand how their competitors are advertising, where their creative is running, what their spending is across all sorts of channels on digital, whether that's desktop, mobile, tablet, or video.

Jetpack Grows In New York

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Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Jetpack develops advertising technology which is used to help publishers deliver advertising using HTML5, responsive and other tools. jetpack york executive rich media advertising responsive html programmatic jeremy carlin

Adomic Scores Siemer WaveMaker Prize, $160,000

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Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards.

Adconion Ties With TRUSTe

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Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. adconion truste performance advertisingAdconion Direct said it will use TRUSTe's OBA compliance platform to ensure brand safety and adherence to self-regulation requirements for ad privacy. READ MORE>>.

Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

Webspectator Names CEO

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Santa Monica-based Webspectator , the operator of a real-time Internet advertising market, has named Andy Batkin as its CEO. Batkin has served as CEO of Social Summits, a digital and social media consultancy, and also served at TVPlus, Prolink Media, and Interactive Marketing. Batkin replaces former CEO Andrew Parreira. READ MORE>>. webspectator executive andy batkin market marketplace exchange real time

GumGum Jumps Into Publishing With New Site

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Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary.

Interview with Jonathan David, Tapstone

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We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

Adconion Spins Out Joost

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Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Joost offers up video advertising for brands, as well as related services such as site and inventory representation in addition to content production. skype video advertising internet spinout adconian joost

Adconion Names Wiseman North American COO

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Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Adconion has been in major expansion mode in Santa Monica, as it scales out in North America. executive online advertising wiseman bruce adconion

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Demand Media, Buddy Media Link

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Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. demand media buddy facebook community forum pluck brand advertiserPluck is Demand Media's social media application. According to the two, the new version of Pluck will allow brands to embed customer forums from their website directly into their Facebook page.

Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003.

CampaignEQ Aims At Better Mobile Marketing Attribution

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A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer?

Adconion Rolls Joost Into Smartclip

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Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. Joost had been spun out of Adconion into a new, independent firm in Santa Monica in January of 2011.

Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. The company's software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

GraphEffect Ramps Sales, Marketing

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Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. grapheffect executive facebook social networking advertising marketing salesThe firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

eHow Reveals Redesign

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Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers.

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