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YuMe Sets Up Shop In Santa Monica

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Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume.

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Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The firm was founded by Kapur, along with MySpace alums Jim Benedetto and Steve Pearman.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

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Gravity Acquired By AOL For $83M

socalTECH

Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners.

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Broke Girl's Guide Gets Funding

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Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week.

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Report: Demand Media Snags Another Yahoo Vet

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A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. Advertising Sales Joanne Bradford. The move comes shortly after Demand hired former Yahoo Head of U.S. READ MORE>>.

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Rubicon Project Opens London Office

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Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Thomas reports to Jay Stevens, Rubicon's new VP and GM International, who the firm snagged from MySpace last month. READ MORE>>.