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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199
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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth?

Marketing 379
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The Most Misunderstood Facts About Building a Business on YouTube

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Your tech needs to add value to content producers, the audience and advertisers. Summary : YouTube as a customer acquisition tool to building great online businesses is unrivaled today. You must invest in technology. If you’re just a content company your advantages are too small to win on the web. Plan your business wisely. *.

SEM 357
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

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Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

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Interview with Vince Bianco, Newsforce

socalTECH

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. The wizard, which you can find on Newsforce.com, essentially allows anybody, with little or no SEO experience, to optimize their press release for search, prior to sending it over the wire.

News 124
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There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

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The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. We built creators tools and website builders. YouTube aggregation isn’t a business.

Content 193