Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. Tags: covario mobile site software

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Internet Brands Buys Seven Consumer Web Sites

socalTECH

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets.

OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software

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Advertising Automation Goes Well Beyond RTB

Frank Addante

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry

MySpace Signs Advertisers For Music Site

socalTECH

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. According to MySpace, McDonald's, Sony Pictures, State Farm, and Toyota will sponsor the site, which offers music videos, track downloads, information about music, and other music-related information.

Los Angeles Web Developer

SoCal CTO

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” Web design typically refers to the process of interface design and graphic design. The result of web design are static pages as graphics or HTML.

Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements.

Goodbye, Geocities: Final Sunset As Japanese Site Closes

socalTECH

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities--which hasn't been available in the United States for nearly 10 years --apparently had been popular enough in Japan that the site had continue to run for long after its sunset in the United States.

The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why.

eHarmony In Advertising Push, As Warren Revamps Firm

socalTECH

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eHarmony explained that they are looking to "further differentiate" the company, and inspire more individuals to come to the site. Many entrepreneurs cite the move towards mobile as opening up an opportunity over such older, web-centric sites as eHarmony.

How Kixer Is Connecting Mobile Web Users To Apps

socalTECH

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. You see users moving to a platform that doesn''t monetize advertising as well.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. rubicon project advertising network comscore google reachLos Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties.

OpenX Launches Advertising Marketplace

socalTECH

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. The new marketplace uses a real-time auction for impressions on web sites, comparing the ad rates for advertising through its marketplace with a publisher's own inventory, and running the one which will provide more revenue.

OpenX 100

ReachLocal Adds Display Advertising

socalTECH

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. Tags: display search online reachlocal advertising

The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article.

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Stacking Up The Online Film Submission Sites

socalTECH

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Submissions to the site are eligible for a financing package to produce a feature length film.

Sites 231

Gorilla Nation Signs Canadian Site

socalTECH

Los Angeles-based Gorilla Nation , the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life in Canada. Gorilla Nation helps web publishers sell branded advertising on their web sites, and is backed by Great Hill Partners. Tags: gorilla nation advertising canada southasianlife brand

Internet Brands Buys Two Web Sites, Looks To Future Acquisitions

socalTECH

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. The firm also said it has acquired another unnamed site, which was completed subsequent to Q3. BensBargains.net is a discount and coupon shopping site, and becomes part of the firm's Shopping vertical; GrooveJob.com is an online jobs search site focused on part-time, seasonal, and hourly jobs.

Rubicon Signs New York Advertising Firm

socalTECH

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. Tags: rubicon project internet advertising

Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content.

Web 74

Blizzard Taps Massive For Game Advertising

socalTECH

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service.

Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster.

Google Shuts Radio Advertising Efforts

socalTECH

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspaper advertising efforts on January 20th--said the move came because the radio advertising efforts did not have "the impact we hoped for." Tags: dmarc google radio content advertising broadcasting irvine

CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. We also host video-conferences with students who want to learn specific topics around web video.

Web 98

Internet Brands Buys Two Women's Sites From eHarmony

socalTECH

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. internet brands eharmony merger acquisition content women advertising mommy blog

The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

The 7 Ways to Get (unpaid) Traffic on the Web. “If Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) make sure your site is optimized for search engine traffic: 1.) s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources for Getting Traffic from Partnerships : : Web 2.0

Web 54

How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Increase Your On-Site SEO. Incorporating a Site Map.

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 72

The 7 Ways to Get Traffic on the Web

Jason Nazar

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Search engines have the potential to drive millions of visitors to a given site.

Web 71

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 52

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? How much of FOD advertising is focused on the internet rather then more traditional channels?

Sites 70

Skweezer Signs JumpTap

socalTECH

Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. Skweezer's technology converts any web site into a mobile-optimized format. Skweezer said that JumpTap is using the firm's white-label offering to render web sites across popular handsets. Tags: translation jumptap mobile site advertising skweezer

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space.

MGID Moves Headquarters To Los Angeles

socalTECH

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients.

The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0