socalTECH

MARCH 15, 2018

the company behind Snapchat , has run into more controversy, after celebrity Rihanna weighed in on an poll advertisement Snapchat had approved and run on its service asked viewers to vote on whether they'd like to "slap Rihanna" or "punch Chris Brown". Snapchat has reportedly apologized for the incident. READ MORE>>.

Snapchat 113

Snapchat Venice Advertising Report 113

L.A. Business Journal

AUGUST 26, 2016

Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean.

Snapchat 100

Snapchat Advertising Report Marketing 100

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform.

Snapchat 100

Snapchat Report Social Network Advertising 100

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans.

Snapchat 124

Snapchat News Venice Google 124

L.A. Business Journal

FEBRUARY 9, 2018

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles

Snapchat 100

Snapchat Advertising SpaceX Entertainment 100

socalTECH

JUNE 16, 2014

Venice-based Snapchat said late last week that it has settled with the state of Maryland, over issues with how the company advertised its services. According to the state attorney general, Snapchat had misled consumers that its snaps were only temporary and would disappear after being viewed by recipients. READ MORE>>.

Snapchat 147

Snapchat Venice Advertising Services 147

L.A. Business Journal

FEBRUARY 20, 2017

WhatsApp updates with Snapchat-like vanishing content, SpaceX lands its latest Falcon 9 rocket booster, media buying on Snapchat confuses advertisers, and more.

Snapchat 113

Snapchat Content SpaceX Advertising 113

socalTECH

MAY 7, 2015

Venice-based Snapchat --which has been including Snapchat branded QR-codes in its apps since January--said this week that it has rolled out a new program that allows users to personalize their own Snapcodes, with downloadable vector files and branding guidelines. READ MORE>>.

Snapchat 100

Snapchat Venice Advertising Marketing 100

socalTECH

FEBRUARY 2, 2017

the parent firm behind Snapchat , has joined up with R/GA Marketing --which helps run the Dodgers Accelerator in Los Angeles--to launched a new startup accelerator, the R/GA Marketing Tech Venture Studio with IPG. Venice, California-based Snap Inc. , READ MORE>>.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

FEBRUARY 26, 2016

Venice-based Snapchat might be the darling of the technology startup scene, but there are at least three, privately held startups--and maybe, more--in Southern California who recently passed $100M in revenues, according to a look through recent announcements. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

SEPTEMBER 7, 2016

A report, published by eMarketer on Tuesday, says that Venice, California-based Snapchat will earn an estimated $1 billion in ad revenues next year. The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. READ MORE>>.

Snapchat 100

Snapchat Report Social Network Venice 100

socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

Content 138

Content Snapchat Venice Advertising 138

L.A. Business Journal

JUNE 13, 2016

spends big to acquire professional network LinkedIn, Snapchat unveils a new advertising format. Microsoft Corp.

Snapchat 100

Snapchat Advertising Report Networking 100

socalTECH

NOVEMBER 30, 2016

Venice-based Snapchat will be rolling out a new, 3D interactive lens for the service, as part of a tie in to the upcoming film Underworld: Blood Wars. The lens uses Snapchat's augemented reality features to place users into a 3D augmented world based on Underworld's vampire theme. Screen Gems is part of Sony Pictures Entertainment.

Snapchat 100

Snapchat Screening Venice Entertainment 100

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 1, 2016

Venice, California-based Snapchat has hired on Facebook executive Sriram Krishnan, who had headed up Facebook's ad network for the last few years, according to a report on Monday. Krishnan ran Facebook's Audience Network, its effort to sell display and video ad space on Facebook apps. READ MORE>>.

Snapchat 100

Snapchat Venice Networking Report 100

socalTECH

AUGUST 5, 2019

According to a report from CNBC , a new Chief Business Officer--Jeremi Gorman--has completely changed Snap's advertising business. Snapchat is expectedf to generate $1.36 What's behind the turnaround in the online ad business of Venice-based Snap ?

Report 113

Report Snapchat Venice .Net 113

socalTECH

NOVEMBER 3, 2017

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Metamarkets is based in San Francisco. Neither Snap nor Metamarkets have yet announced any acquisition.

Report 113

Report Snapchat Venice Advertising 113

TechCrunch LA

FEBRUARY 19, 2020

— hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Every company in the Yellow portfolio will receive $150,000 mentorship from industry veterans in and out of Snap, creative office space in Los Angeles and commercial support and partnerships — including Snapchat distribution.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

L.A. Business Journal

JUNE 27, 2017

Maersk halts operations at Port of Los Angeles after cyberattack, Belkin starts selling backpacks and messenger bags and Snapchat pitches advertisers on advantages of Snapchat’s smaller audience.

Los Angeles 124

Los Angeles Belkin Snapchat Angel 124

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

L.A. Business Journal

APRIL 19, 2018

TheWaveVR raises $6 million for Los Angeles office; PatientPop adds to leadership team; Snapchat seeks boost in advertisement revenue with Shoppable AR.

Snapchat 100

Snapchat Advertising Report Los Angeles 100

L.A. Business Journal

DECEMBER 11, 2017

Soylent founder to step down from CEO role; Snapchat is trying to make inroads with advertisers in China; and SpaceX to launch used booster and spacecraft.

Snapchat 100

Snapchat SpaceX Advertising Report 100

socalTECH

JUNE 10, 2014

Fast growing, mobile advertising startup Airpush , which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. Airpush says it now has over 5,000 active advertisers, and is seeing more than 4 billion monthly impressions, and is running on more than 120,000 mobile apps.

Venice 178

Venice Advertising Snapchat Mobile 178

L.A. Business Journal

AUGUST 4, 2016

Disney launches kid-safe messaging app, advertisers warming up to Snapchat, and Gwyneth Paltrow and Will.i.am join Apple's TV Show.

Snapchat 100

Snapchat Advertising Report 100

socalTECH

JANUARY 10, 2017

the parent company of Snapchat , said on Tuesday that it has not established a new international headquarters in London--despite media reports. The company said it has "one HQ, in Venice", and the changes in London simply involved billing advertising revenue in the UK through a UK entity. Venice, California-based Snap, Inc. ,

Venice 100

Venice Snapchat Advertising Report 100

socalTECH

OCTOBER 20, 2021

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

Arcadia 202

Arcadia Advertising Los Angeles Mobile 202

socalTECH

MAY 4, 2017

According to MomentFeed, it has added a new native ad platform to the product, allowing brands to manage native ad campaigns across Facebook, Instagram, and Snapchat. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat. READ MORE>>.

Media 113

Media Snapchat Tool Santa Monica 113

socalTECH

OCTOBER 23, 2018

The award appears to be one of the fastest resolution of a challenge in recent years; a significant number of prior challenges have gone unawarded when teams did not meet all of the requirements.

Snapchat 133

Snapchat Venice Advertising Los Angeles 133

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Startup Professionals Musings

JANUARY 16, 2022

But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?” Yet it took almost six years to become profitable, with revenue only from advertising. Even the popular Snapchat is still struggling to generate revenue and profit. So let’s take a look.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

DECEMBER 20, 2016

Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.

Report 100

Report Snapchat Venice Software Development 100

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

MAY 14, 2015

Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. Financial details of the buy were not disclosed.

Santa Monica 100

Santa Monica Snapchat Acquisition Content 100

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

OCTOBER 24, 2018

According to the company, it has named Jeremi Gorman, former Head of Global Advertising Sales for Amazon as its new Chief Business Officer, and also named Jared Grusd, previously CEO of The Huffington Post, as Chief Strategy Officer of the company. Grusd had also served at Spotify, Google, and Oath.

Venice 113

Venice Google Advertising Sales 113

socalTECH

MARCH 29, 2018

The cuts this time apparently came from the advertising side of Snap, and follows a big layoff of engineers in February. Venice-based Snap has cut another 100 of its employees , according to reports on Thursday, as it continues to trim its workforce. READ MORE>>.

Report 100

Report Layoffs Venice Advertising 100