socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Rovion and Yoyodyne.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

APRIL 5, 2010

Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

MARCH 8, 2011

OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. He also has served at Move, Inc. The firm is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser. READ MORE>>.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 7, 2019

Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Search Marketing also participated in the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Advertisers are known for their creative focus, not focus on analytics. I think we'll see a dramatic escalation of demand for the software this year.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

FEBRUARY 7, 2012

Alex Benzer: We're building SocialEngine in parallel, and working on a new, software-as-service version. People we met there were Greg Cohn, who was recently head of yahoo games. How did you and Charlotte get into software? Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising.

Startup 242

Startup CTO Coach Blogging Social Media 242

SoCal Delicious

AUGUST 28, 2012

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Advertise on VentureBeat. Backup Software. Blog Software. CRM Software. Help Desk Software. Monitoring Software. Project Management Software. More Software. Remote Desktop Software.

Southern California 57

Southern California PHP Technical Review Orange County 57

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

JULY 13, 2009

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. My own background, is I built and sold two software-as-a-service companies.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

APRIL 28, 2010

It looks like your software is available to download for free--what's the business model behind this? We've obviously toyed with advertising and sponsorship as well. Once we get the Gmail application in place, we're going to start looking at expanding support for other platforms, such as Yahoo, AOL, and Hotmail. READ MORE>>.

Email 185

Email Startup Mobile Ideas 185