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Assembly Acquires Pacvue

socalTECH

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160
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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113
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OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174
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Rubicon Project, Telaria Move Forward On Merger Plans

socalTECH

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. Tags: advertisers sponsors. They include: Sponsors.

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Pathmatics Raises $3M, Launches New Ad Data Product

L.A. Business Journal

the Santa Monica-based digital advertising software developer, announced Oct. Pathmatics Inc., 25 a $3 million investment from British marketing agency Mintel Group Ltd.

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MediaAlpha Gets Private Equity Injection

socalTECH

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113