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Steamboat Boosts Video Advertising Firm

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Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. According to FreeWheel, Steamboat led a $16.8M Steamboat's investment was led by Dan Beldy.

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Rustic Canyon, Steamboat Get Exit At MerchantCircle

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Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply! MerchantCircle's other backers are Scale Venture Partners and IAC. READ MORE>>.

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Steamboat Invests In Greystripe

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Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Series C funding today. Tags: steamboat ventures video greystripe game content advertising. READ MORE>>.

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Sometrics Ships Browser Toolbar

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Sometrics is headed by Ian Swanson, and venture backed by Steamboat Ventures, the Mail Room Fund, and Greycroft Partners. Tags: sometrics gamecoincs virtual goods rewards game gaming advertising browser addon. READ MORE>>.

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Sometrics Launches Virtual Goods Marketplace

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Sometrics said the new site will allow gamers a place to both interact with other gamers, as well as earn virtual goods and currency from advertisers. The company explained that the new site will allow gamers to earn virtual currently on massively multipler online games, virtual worlds, and social games by completing advertiser offers.

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Sometrics Signs Gaming Site

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Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent. Sometrics is venture backed by Steamboat Ventures, The Mail Room Fund, AT&T, and Greycroft Partners. READ MORE>>.

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Sometrics Signs IGG

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Los Angeles-based Sometrics has teamed up with IGG , an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportunities for IGG gamers, in exchange for points redeemable within those games. READ MORE>>.