Advertisers Stick With GumGum’s AI Technology
L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.
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L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.
socalTECH
MARCH 26, 2014
Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.
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socalTECH
JULY 27, 2021
Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.
socalTECH
APRIL 23, 2013
Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. nativo venture capital advertising sponsored content' in a Series A funding round, the firm announced Tuesday.
socalTECH
MAY 2, 2017
Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. Pricing on the new product was not announced. READ MORE>>.
socalTECH
JULY 11, 2013
Two, Los Angeles online advertising firms have linked up in a technology deal today. openx united online netzero advertising exchange technology software' United Online says it has more than 100 million registered accounts on its various brands. READ MORE>>.
socalTECH
FEBRUARY 14, 2020
Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The company says it is using both machine learning and "high-touch" campaign building technology. The company's CEO and Co-founder is Matt O'Connor.
socalTECH
NOVEMBER 27, 2018
Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.
L.A. Business Journal
AUGUST 13, 2019
Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.
L.A. Business Journal
APRIL 19, 2021
is creating new ways for advertisers to reach viewers and access valuable data to evaluate the success of campaigns. With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc.
socalTECH
FEBRUARY 25, 2013
Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.
socalTECH
APRIL 25, 2017
Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.
socalTECH
APRIL 23, 2014
Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Meehan was previously. READ MORE>>.
socalTECH
AUGUST 20, 2012
West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.
TechCrunch LA
OCTOBER 9, 2020
Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Mojichat already has 12,000 streamers using the technology right now, and through a partnership inked earlier this year the company expects to push more ads through the service.
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness followed by “creating purchase intent or “likelihood to recommend the product. Yet these seem to be the least effective attributes of banner advertising.
socalTECH
DECEMBER 16, 2016
Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum Sports will be led by Jeff Katz, formerly VP of Business Development at GumGum.
socalTECH
APRIL 22, 2014
Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.
socalTECH
DECEMBER 9, 2016
Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.
socalTECH
MAY 17, 2013
Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.
socalTECH
NOVEMBER 2, 2009
Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx. OpenX said it it will become a preferred partner to publisher for enterprise ad serving, and will promote Microsoft's Content Ads monetization products, as part of a multi-year agreement.
socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).
socalTECH
AUGUST 27, 2012
Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.
socalTECH
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.
socalTECH
JUNE 30, 2015
Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.
socalTECH
SEPTEMBER 4, 2015
Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. READ MORE>>.
socalTECH
MAY 23, 2012
Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years.
L.A. Business Journal
MAY 16, 2019
Hollywood-based interactive video advertising Verb Technology Company Inc. reported its first quarter earnings May 16, posting a loss despite an overall revenue increase in its first earnings report since going public.
socalTECH
JULY 7, 2014
San Diego-based Adtile Technologies , a mobile ad technology company led by Nils Forsblom, has raised $4.5M fruugo finland investment capital venture advertising mobile tenfarms technologies adtile' in a Series A funding. The company did not announce the names of investors in the round. founded by Forsblom. READ MORE>>.
socalTECH
JUNE 28, 2012
Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.
Tech.Co
JULY 10, 2017
With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.
Startup Professionals Musings
JULY 10, 2022
Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Persuasive and empowering.
socalTECH
AUGUST 9, 2013
What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.
Tech.Co
APRIL 12, 2017
“With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
socalTECH
FEBRUARY 24, 2015
The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. READ MORE>>.
Tech.Co
AUGUST 7, 2017
With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.
SoCal Tech Calendar
MARCH 2, 2017
Wednesday, March 8, 2017 -- Future Forum Entertainment: The Convergence of Technology and Media. Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. See [link] (more)
socalTECH
SEPTEMBER 24, 2012
Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.
L.A. Business Journal
AUGUST 4, 2021
an advertising technology startup, has raised $11.7 Ryff Inc., million in funding.
socalTECH
JANUARY 31, 2014
Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. Blue Cava had previously been focused on device reputation and security services, and appears to have pivoted the company to apply that same technology to ad targeting. READ MORE>>.
socalTECH
FEBRUARY 12, 2015
San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'
socalTECH
JANUARY 11, 2010
Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.
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