socalTECH

DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year. READ MORE>>.

Truecar 113

Truecar Santa Monica Pricing Report 113

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory. Total raised: $125mm See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

DECEMBER 23, 2016

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

Tech Zulu Event

JUNE 28, 2012

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. “It’s great to get the tech and Hollywood communities together to celebrate digital innovation,” said Kevin Winston, creator of the Silicon Beach Fest, and Digital LA CEO/Founder.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

socalTECH

AUGUST 4, 2011

Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. What kind of customers are using the tool? Jeff Zwelling: Today, we have lots of e-commerce and online subscription customers. In the Bay Area, we have TinyPrint, Beau-coup Favors, PetCareRX, and others. There are lots of e-commerce companies.

Startup 210

Startup Marketing Ideas Custom 210

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. You know Zag, herein town, and more recently our new car investment, TrueCar.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners). That’s convenience when your VC is hoping to write the next $20 million check.

Venture Capital 313

Venture Capital Southern California Google Startup 313