Can You Really Build a Great Tech Firm Outside Silicon Valley?
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That’s convenience when your VC is hoping to write the next $20 million check. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
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