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The Trade Desk Launches Venture Capital Arm, Makes First Investment

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Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

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LA, and Southern California's Surge In Venture Capital Funds

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Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments. Section 32. www.section32.com. Fund size: $230M fund.

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Adway Drives Up With $6M For Car Advertising

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Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. In my mind, not a typical VC investment. OTHER STUFF.

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Trust Finds $9M For Digital Advertising Card

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The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. The funding came from Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Upfront Ventures, and Upper90, along with angels.

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Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M The funding was led by Greycroft Partners, and also included e.ventures and Signia Venture Partners. nativo venture capital advertising sponsored content' in a Series A funding round, the firm announced Tuesday.

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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'