SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Join us for the timely 6 hour seminar on the concepts, current systems and forecasting the impact of Web 3.0 See [link] (more)

Web 113

Web Web 2.0 AMA SoCal 113

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Content 193

socalTECH

NOVEMBER 30, 2012

Los Angeles-based online advertising firm SocialVibe said Thursday that it has partnered with secure web browsing app provider AnchorFree. SocialVibe said AnchorFree becomes a premium partner of the firm. Details of the partnership and link were not announced. READ MORE>>.

Web 157

Web Advertising Los Angeles Angel 157

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

AUGUST 10, 2012

Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors.

Advertising 147

Advertising Google Report Networking 147

socalTECH

FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Tags: steamboat venture capital ventures disney walt yoyi media china internet advertising. Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co.,

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. Many entrepreneurs cite the move towards mobile as opening up an opportunity over such older, web-centric sites as eHarmony. READ MORE>>.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Sites 154

Sites Web Search Engine Optimization Mobile 154

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW). As George appropriately describes in his video, the Internet and the Web are two different, but related things.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 1, 2010

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick acquired its Web Clients business in 2005 for approximately $141M. Name of the buyer was not disclosed. READ MORE>>.

Web 150

Web Westlake Village Advertising Acquisition 150

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service.

Web 153

Web Marketing Advertising Organization 153

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

MARCH 3, 2009

The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. According to Adjix, it will allow advertisers to set prices, target specific cities, limit who can run their twitter ads, and collect data on clicks. READ MORE>>.

Advertising 140

Advertising Blogging Web Pricing 140

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Web 86

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Remember when? What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. What is Kixer? READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. California's technology industry possible. professionals? to San Diego.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

DECEMBER 3, 2008

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to Massive, it will be the exclusive advertising service provider to Blizzard's U.S.,

Advertising 100

Advertising Web Entertainment Sites 100

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. Nativo works with 350 web-publishers, including the likes of Time Inc.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Tags: advertisers sponsors. They include: Sponsors. Think Glendale.

Southern California 113

Southern California Advertising IP Orange County 113

Tech Zulu Event

OCTOBER 26, 2010

Last night we had an amazing group of panelist for the Web TV Workshop Pro-Panel series. They went over and touched on all the aspects that you would need to get your web series up and running. Topics such as branding, the importance of attending film festivals, when to go. Visit TechZulu for full story.

Web 69

Web Social Media Entertainment Media 69

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment' READ MORE>>.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153