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YP Rolls Out New Search Advertising Product


The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines.

New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees


The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8 million, due to Yahoo's indication that Tsavo was sending it "low quality" traffic. tsavo media yahoo penalty advertising cyberplex

Acacia Research Gets $12.4M Win Against Yahoo


Newport Beach-based patent licensing firm Acacia Research Corporation has scored a major patent lawsuit win, this time against Yahoo! , According to Acacia Research, its subsidiary, Creative Internet Advertising Corporation, has received $12.4M Acacia also said that it has been awarded a royalty rate on all Yahoo IMVironment sales of 23%. Tags: acacia research patent legal licensing lawsuit yahoo

UberMedia Snags Yahoo Exec


Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. ubermedia advertising exchange yahoo mobile apps

Digital LA: Branded Entertainment Panel Live!

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Neal Weiss, Yahoo! Yahoo! Originals is Yahoo!’s What advertisers brands are looking for: targeting demos, branding, stats. Masterson Yahoo

Ross Levinsohn leaves Yahoo

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Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo.

DivX Sues Yahoo


San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. DivX said that Yahoo has informed the firm that it will discontinue making payments required under an agreement with the firm.

Keep Your Finger On The Pulse | Pulse Conference At UCLA [Discount]

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Advertising & PR Arts & Entertainment Entrepreneurship Events New Media ABC Disney Fox Networks Google NBC Universal Pulse Conference Sony UCLA Yahoo YouTubeUCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference.

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Yahoo Confirms Ross Levinsohn Hire


Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. Tags: yahoo ross levinsohn executive media content

Demand Media Snags Yahoo Exec


Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Tags: bradford joanne yahoo executive media demand

Yahoo Deal With Microsoft May Hit Overture


In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations. Tags: technology advertising engine search microsoft overture yahoo

Rubicon Project Names New CEO


Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!, rubicon project advertising exchange marketplace frank addante founder

Report: Demand Media Snags Another Yahoo Vet


A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. The move comes shortly after Demand hired former Yahoo Head of U.S. Advertising Sales Joanne Bradford. Swisher also says that Yahoo program manager Sarah Northern also tendered her resignation and is joining Demand. Tags: demand media executive yahoo

Interview with Jonathan David, Tapstone


We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

Panache Grabs VP From Yahoo


Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marketing. Panache is a provider of online advertising products focused on premium video publishers. Tags: panache online advertising executive

myfab5 Wanst to Reinvent The Way You Find Food | Interview With Co-Founder Calvin Schemanski

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Yelp currently is the go-to source for reviews for the simple fact that they have the most reviews; this puts Yelp in a position to use questionable and aggressive sales-tactics when selling overpriced advertisement packages to small business owners.

Marissa Mayer Yahoo’s New CEO

Tech Zulu Event

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo! Finance, Yahoo!

ReachLocal Expands To New Zealand


ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. reachlocal zealand international expansion online advertising rloc

Demand Media Gets New Competitor, Yahoo, After Associated Content Buy


Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against. Tags: demand media associated content yahoo

DataPop Raises $7M


Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. DataPop's internet ad targeting technology which provides deep information on products; for example, instead of helping advertisers target people looking for a big screen television, the firm's products help target looking for specific brands and dimensions of a product.

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ReachLocal Adds Display Advertising


Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. Tags: display search online reachlocal advertising

Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today


According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals. A version of this article previously appeared in Forbes.

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Kaleio Integrates National and International Job Listings via | Founder Interview Jim Riley

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The partnership is expected to offer working-class professionals access to job listings directly posted within Kaleio’s Marketplace and additional job and internship listings from leading companies, including Amazon, Google, Starbucks, The New York Times , Yahoo!, Marketing & Advertising.

Adconion Names Wiseman North American COO


Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. He also has served as SVP Finance and Operations at Veoh Networks, and roles at Yahoo!, executive online advertising wiseman bruce adconion

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OpenX Names Chief Customer Officer


Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. Whitcraft was most recently Chief Customer Officer at Tagged, and also was an executive at MySpace/Fox Interactive Media, in addition to serving as an executive at Yahoo. openx chief customer officer executive myspace tagged online advertising

magnify360 Launches Advertising Optimization Tool


Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

How urRadio Wants To Make You The Radio Station


We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Our VP of Technology was at Boom Music, which acquired and later became part of Yahoo.

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WebVisible: Bing Search Spend Increases, Small Business Advertising Up


Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. small business advertising spend from its clients, from around 12,000 individual advertisers. Tags: webvisible online advertising search engine marketing

How Is Growing A Giant Tech Team In Glendale


I had also spent five years at Overture and Yahoo, going back to the days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here.

OpenX Snags Chauhan As General Manager


and Yahoo! OpenX is a provider of Internet advertising serving software and related services. openx rubicon project internet advertising executive chauhan network serving softwarePasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. He also has served at Move, Inc.

Ten of Southern California's Top Software Companies


Founded by a number of former executives of, DataPop is using algorithms to drive automated, paid search advertising. The firm's software helps advertisers target people looking for specific brands and details of a products.

TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

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Companies like Flingo, Shazam Yahoo, Coincident.TV, Google and Nielsen are all developing their own coding protocals for ACR. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV.

How YP Is Growing A Giant Tech Team In Glendale


I had also spent five years at Overture and Yahoo, going back to the days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here.

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!,

OpenX Expands Exec Team In EMEA


Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. Trigg is based in London, and most recently was at Rocket Fuel; he also served at Tradedoubler, Infospace, and Yahoo. openx europe emea programmatic advertising marketplace executive international london

Airpush Snags Google Veteran As Chief Revenue Officer


Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer.

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Rubicon Project Bolsters Executive Ranks


Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Brian Pike, former CTo of Ticketmaster to the CTO role, Victoria von Szeliski, former Ticketmaster Deputy General Counsel to the General Counsel position, and former Yahoo VP of Product Management John Slade as its SVP of Product Management.

Slickdeals Taps OpenX, Twitter Vets For Board


Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! slickdeals openx twitter yahoo cadogan josh meyers nathan hubbard executive board advisor coupon deals Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board.

Rubicon Project Sets Tech Veteran David Day As CFO


Los Angeles-based online advertising marketplace operator Rubicon Project said Thursday morning that it has named David Day, who has served as interim CFO since May of last year, as its Chief Financial Officer. Before joining Rubicon Project, Day had been Chief Accounting Officer at ReachLocal, and also served at Overture and Yahoo Search Marketing, co-founded SignJammar, and also served at Spot Runner, in addition to a long career at PricewaterhouseCoopers and Arthur Andersen.

Adconion Taps Sullivan As CTO


Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Sullivan also was previously CTO of Tribune Company's Innovations/Interactive Technologies group, CIO at, and a VP at Yahoo/Oerture Services, in addition to serving in executive roles at and QAD.

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