Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 15, 2009

I had early success working in-house with Matt Coffin at LowerMyBills in 2005, and then I was brought on by Yahoo to build out the Yahoo Publisher Network Team. Is this at all competitive with LinkedIn? Josh Stomel: I think all of the other sites--LinkedIn, CareerBuilder, and Monster--are really large destination sites.

Startup 140

Startup Yahoo Sites Oversee.net 140

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written. Share and Enjoy.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. LinkedIn formed us into networks of networkers. We all wanted intros. Modern Social Networking.

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). What are the risks and rewards?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Both Sides of the Table

MARCH 1, 2011

Instead, they tried to use their search position to offer a portal like Excite and Yahoo! Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

SoCal Delicious

MARCH 1, 2010

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). LinkedIn Sign in or register to comment.

Los Angeles 50

Los Angeles Company Companies Angel 50