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Yahoo Confirms Ross Levinsohn Hire

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Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

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Report: Demand Media Snags Another Yahoo Vet

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A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. The move comes shortly after Demand hired former Yahoo Head of U.S. Advertising Sales Joanne Bradford. READ MORE>>.

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New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees

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The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

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OpenX Names Chief Customer Officer

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Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc.,

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

MySpace, for example, boomed after launch for five years without a revenue model. MySpace wasn’t ready for this, and it soon faded. Yet it took almost six years to become profitable, with revenue only from advertising. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads.

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BUZZMEDIA Further Boosts Sales Team

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Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

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