article thumbnail

PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

In addition to passion, any function at your startup that involves iterative learning and/or close proximity to your customers should be performed in house. You Are Not Really The Client - A PR agency’s true allegiance is not to you. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

article thumbnail

Roping in the Legal Eagles

InfoChachkie

The reference may be well-intentioned, but the lawyer’s allegiance may be divided between the investor and you. Such a lawyer will not go out of their way to screw you, but when crafting the investor documents and in future investor-related issues, your lawyer’s allegiance must be to your company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality

InfoChachkie

Such cultures place seeking the truth above blind allegiance to hierarchy or rank. In many ways, the culture Kildall established was a precursor to the egalitarian, laid-back environments made more famous by Apple, Yahoo and Google before they became Big Dumb Companies.

IBM 124
article thumbnail

What Entrepreneurs Can Learn From The Grateful Dead

InfoChachkie

Such remote devotees were motivated to make occasional visits to ballparks, trips that they otherwise would never have made had radio not bolstered their allegiance. Grateful Dead Bootlegs. However, at a startup, every expenditure should result in a direct and measurable return, as described more fully HERE.

article thumbnail

Interview with Justin and Dawn Newton, Netki

socalTECH

It was a regional ISP, and got bough tout by Allegiance Telecom. Justin Newton: We have just started working with our first, enterprise customers, with our certificate and identity product. We'll also be taking our customer from the domestic, U.S. market today, to a more international footprint covering over countries.

Startup 100
article thumbnail

Bro Factor – Intimate Relationships Which Provide Your Startup With An Unfair Advantage

InfoChachkie

Each party’s first allegiance is to their organization. At one of my companies, a salesperson Bro’d up with a customer to the point that the customer extended his vacation to ride dirt bikes with the salesperson. As you establish Bro relationships, be mindful of the natural tension which is always present.

Startup 113