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Perfect Market Names Bizdev VP

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Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

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Interview with Dan Tamkin, Unified Dispatch

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That's the story at Altadena-based Unified Dispatch , which was recently sold to the On-Demand Division of Veolia. Dan Tamkin: Step one was to enter the marketplace, and get the platform going, derived from the existing technology, revenues, and some customer accounts. Dan Tamkin: Veolia had been a customer of ours for awhile.

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Interview with Sean McCleese, Student of Fortune

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One of the firms looking to make its market in the area is Altadena-based Student of Fortune (www.studentoffortune.com). Sean McCleese: one thing we try to do, is to be open and upfront to our customers. We are soliciting feedback constantly, so that we can build the best, and most loyal customer base we possibly can.

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Interview with Kelly Tompkins, AdventureLink

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Last week, Altadena-based AdventureLink (www.adventurelink.com) announced that it raised a Series A funding round, for the firm's adventure travel reservation network. Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising.

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