socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Content 193

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Oracle 113

Oracle Clearstone Web Advertising 113

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Financial details of the relationship were not disclosed. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

JUNE 8, 2009

Los Angeles-based Rubicon Project announced today that the firm has expanded into the UK, and hired on Jay Stevens as Vice President and General Manager, International. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures. As part of the hire, Rubicon said it has opened up a new office in London.

Clearstone 100

Clearstone Advertising Web Los Angeles 100

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

SoCal CTO

FEBRUARY 4, 2009

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc. You can go to the Hot List post to see what was hot then. Here's the rest. Here’s how to do it.

Layoffs 159

Layoffs Woodland Hills Southern California Orange County 159

socalTECH

DECEMBER 10, 2010

It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). experts, developers, and many, many others. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Advertising Equity Research 100

socalTECH

FEBRUARY 10, 2010

A few weeks ago, Rahul Sonnad --a serial entrepreneur who is best known for founding and selling thePlatform to Comcast--alternately confused and dazzled attendees at Twiistup, the Los Angeles tech conference, with a fake-stilted-Indian-immigrant and ukulele-singing-and-dancing studded pitch for his firm, Geodelic (www.geodelic.com).

Clearstone 124

Clearstone Incubator HTML Twiistup 124

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>

eHarmony 100

eHarmony Clearstone Oracle Advertising 100

Steve Reich

MARCH 30, 2012

Get Angel capital and build a prototype. Many, many thanks to Jim Armstrong of Clearstone who insisted that I needed visit an incubator or two. “I told you so” doesn’t begin to cover it. If they get it wrong, the next version launches in a few weeks. The rate of change is unbelievable. It took month and years.

Incubator 91

Incubator Entrepreneur Web Santa Barbara 91

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

SEPTEMBER 15, 2008

The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. Magnify360 was voted the best investment opportunity by both venture capitalist audience members and panelists. READ MORE>>

Southern California 100

Southern California Conference SoCal Startup 100

socalTECH

DECEMBER 3, 2008

We spoke with Phil Ressler--a former venture capitalist from Clearstone Ventures--who is now CEO of BigStage. There's been an unusually complex amount of engineering, compared to a web media startup, but that's a good thing. For those not familiar with BigStage, tell us what the company is doing with your avatar technology?

Entertainment 100

Entertainment Clearstone Venture Capital Media 100

Jason Nazar

MARCH 22, 2011

I asked the panelists ( David Travers , Brian Norgard , Fouad ElNaggar , & Demian Sellfors ) about the specific challenges that we face down here in Los Angeles as opposed to Silicon Valley. That’s typically not the case in Los Angeles. Challenge #3 – There Needs to Be More Institutional Capital in Los Angeles.

Company 111

Company Companies Rustic Canyon Startup 111

socalTECH

MARCH 26, 2009

Eric Hovanec: Both Steve and I are angel investors. I became an angel investor after Overture was acquired by Yahoo. I left, and one thing I started doing was angel investing. The board asked me to jump in, and I did, working with Ted Alexander and Jim Armstrong, of Mission Ventures and Clearstone Ventures, respectively.

Startup 113

Startup Platform Clearstone Content 113

Jason Nazar

DECEMBER 7, 2008

Last week I hosted a panel of Los Angeles Venture Capitalists with Jim Armstrong (Clearstone Ventures), Mark Suster (GRP), David Travers (Rustic Canyon), and Brian Garrett (Crosscut Ventures). And Matt Marshall goes into further detail with his post: Cash panic sweeping the VC industry: the capital calls problem.

Venture Capital 44

Venture Capital Rustic Canyon Capital Clearstone 44

socalTECH

MAY 27, 2009

A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com). It will be interesting to see what happens with the Los Angeles venture capital market.

Southern California 113

Southern California Venture Capital Startup SoCal 113