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Don’t go on a phishing trip!

Berkonomics

Attackers use social media and professional pages to understand their targets. Anthem Blue Cross for example could be a phishing loser. The attack is believed to have started with custom malware sent to Anthem IT staff. “Spear phishing” is directed at specific individuals or groups and is especially effective.

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Buzznet Joins With The Superficial

socalTECH

Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website. Buzznet is venture backed by Sutter Hill Ventures, Redpoint Ventures, Anthem Ventures, NEA, and Universal Music Group.

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Buzznet Hires Two, Snags NYTimes Editor

socalTECH

Hollywood-based Buzznet, an online social media and networking site focused on music, said Wednesday that it has hired two editors to bolster its music editorial team. Buzznet is venture backed by Anthem Ventures, Interscope, and Redpoint Ventures. READ MORE>>

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Report: Buzznet Chops Staff

socalTECH

Buzznet operates an online social networking and social media site focused on music and bands, and is backed by Anthem Ventures, Interscope, Redpoint Ventures, and others. According to the publication, citing a representative of the firm, Buzznet has eliminated 10 employees, from a total of 89 staff.

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Buzznet Targets Tweens, Teens With New Celebrity Site

socalTECH

Hollywood-based Buzznet, a venture-backed operator of social media websites, said Thursday that it has launched a new site called Just Jared Jr. Buzznet is venture backed by Sutter Hill Ventures, Redpoint Ventures, Anthem Ventures, NEA and Universal Music Group. focused on tweens and teens. READ MORE>>

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Buzznet Puts Focus On Celebrities

socalTECH

Los Angeles-based Buzznet , the venture-backed operator of a network of entertainment-focused social media sites, is making the rounds with a new feature on its Celebuzz celebrity web site this week. The firm rolled out a "zoom" feature that allows users on the site to magnify celebrity photos on the site.

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Will People Ever Be Comfortable Sharing Data Online?

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his new book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.