socalTECH

SEPTEMBER 23, 2008

I worked at Userplane, building social applications for sites like MySpace. To better understand the audiences using applications, we built out an analytics system a little over a year ago. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

I worked at Userplane, building social applications for sites like MySpace. To better understand the audiences using applications, we built out an analytics system a little over a year ago. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

OCTOBER 29, 2009

not all the other applications that were competing for user attention in Facebook). So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc. If anybody is to show ads you then need to decide: banner ads (how’d that go for MySpace?), Just ask MySpace. contextual text ads (e.g.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

APRIL 10, 2010

Ultimately to become defensible the client application would want to diversify its “stream&# so would start supporting Facebook, MySpace and perhaps even IM products. would be “multi-stream&# ad network (e.g. I said this many times publicly before it ever started happening with Tweetdeck and Seesmic.

Acquisition 287

Acquisition Develop Development Conference 287