socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

APRIL 10, 2010

Ultimately to become defensible the client application would want to diversify its “stream&# so would start supporting Facebook, MySpace and perhaps even IM products. At Chirp I would say, “Look, there are times we’re going to build functionality that conflicts with what an application developer has built.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

OCTOBER 29, 2009

not all the other applications that were competing for user attention in Facebook). So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc. If anybody is to show ads you then need to decide: banner ads (how’d that go for MySpace?), Just ask MySpace. contextual text ads (e.g.

Ideas 286

Ideas Advertising Google Technical Review 286