5 Stages of Disruption Denial Cause A Startup Dilemma
Startup Professionals Musings
APRIL 18, 2022
It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don't get the new technology, and now social life is a little like a competition to show that we're not "falling for it."
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