Both Sides of the Table

JUNE 13, 2013

This article originally appeared on Inc.com. I’m going to set up the framework today and in future posts I’ll drill down into each area. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. We called our methodology PUCCKA.

Sales 393

Sales Startup Resource Customer 393

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My articles never appeared on Digg so I didn’t focus on it at all. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Underbelly.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 27, 2017

As the new NAIS President, Donna Orem, her Board, and her team set out to build a segmented research study to profile the market of Private Schools. Click here to receive future blog articles. Their research identified four segments in their marketplace. This work only took them so far, however.

Research 140

Research Organization Help Product 140

Both Sides of the Table

AUGUST 29, 2012

This is a riveting read and tale of ego, bad business practice and shady ethical behavior – if the article is even 50% true. He talked in the video about how he finds it helpful in companies to think about practical theory and frameworks for thinking about company strategy. I agree with him.

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279